Director II - Marketing Strategy & Community Relations at American Marketing Association - Charlotte Chapter | District of Columbia, USA

American Marketing Association - Charlotte Chapter

Director II - Marketing Strategy & Community Relations

District of Columbia, USA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive a cross-functional, KPI-driven consumer marketing strategy for four brand pillars and Food Lion Feeds, with team leadership and strong stakeholder collaboration.

Own annual activation plans across four pillars and Food Lion Feeds
Collaborate with CR partners, civic leaders, influencers, and agencies
Leads a ~15-person team with measurable KPI delivery

Job Description

Responsibilities

Lead strategic planning and deliver annual activation plans across four key brand communication pillars
Drive consumer engagement through comprehensive annual plans that leverage paid, earned and owned media
Oversee omni-channel media planning & buy with continuous optimization through performance analysis
Manage and deliver local activation plans and media customized for our communities
Deliver by achieving measured set of business and brand development KPI's
Oversee the development of the strategic vision for Food Lion's hunger relief program, Food Lion Feeds
Develop a relationship with key partners essential to helping serve food insecure
Member of the Food Lion Feeds Charitable Foundation and provide strategic oversight
Provide strategic updates and progress regularly to internal and external stakeholders
Engage with the Food Lion Leadership Team to gain support and participation
Coach and develop a team of ~15 marketing professionals

Requirements

Strong collaboration and integration with key stakeholders, including CR partners, civic leaders, community influencers, agency partners and others.
Demonstrated consistent ability with time management and attention to detail.
Seasoned level of knowledge for company, business and industry practices.
Perfected ability to manage an internal team and create strong personal growth plans.
10 years' experience and proven success developing and executing Consumer marketing strategy and plan
Bachelor’s Degree

Preferred

Master’s Degree (preferred)
Strong collaboration and integration with key stakeholders, including CR partners, civic leaders, community influencers, agency partners and others.
Demonstrated consistent ability with time management and attention to detail.
Seasoned level of knowledge for company, business and industry practices.
Perfected ability to manage an internal team and create strong personal growth plans.

American Marketing Association - Charlotte Chapter

For the past 75 years, the American Marketing Association has been making an impact on the marketing world through resources and expertise provided to its members. In 1982, a chapter was established in Charlotte to help bring the innovation of the organization to a vastly growing region of the country. Since then the Charlotte American Marketing Association (CAMA) has become a vital element to the national organization and the Queen City!Boasting a roster of over 200 members, CAMA is one of the largest professional organizations in the Queen City; offering networking opportunities and educational programs bringing awareness to current trends within the marketing, digital, and communications industries.Over the past 30 years CAMA has helped enrich professionals' clout through its programming, network and knowledge. With a board and volunteers of 40+ marketeers, CAMA continues to provide an environment where marketers may connect, learn, and grow!

Founded in 1982

Charlotte, North Carolina, USA

17 employees (5 in marketing)

www.charlotteama.com