Responsibilities

• Develop enterprise digital growth strategies aligned with occupancy, leasing, sales, and revenue goals.
• Oversee paid search, paid social, SEO, websites, landing pages, email, and other digital acquisition channels.
• Build and maintain digital performance dashboards tracking CPL, CPA, conversion, ROI/ROAS, and channel performance.
• Identify underperforming campaigns, properties, and channels and recommend corrective actions.
• Lead enterprise online reputation and Voice of Customer strategy, including SOCI, Birdeye, reviews, surveys, and social listening.
• Lead SEO and GEO/AI-search discoverability strategy as digital search continues to evolve.
• Manage digital agencies and external partners, establishing clear KPIs, SLAs, and accountability.
• Partner with Creative Services, Sales, Revenue Management, and Operations to turn digital insights into business results.
• Leverage AI, automation, and strategic partnerships to increase marketing capacity and scalability.
• Lead and develop the Senior Marketing Account Manager – NXT, with potential for additional digital resources as the function grows.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred.
• 7–10 years of progressive digital marketing experience, including performance marketing and analytics.
• Strong expertise in paid media, SEO, website conversion, digital analytics, social media, and online reputation.
• Experience managing agencies, vendors, and external digital partners.
• Strong understanding of AI's evolving role in search, marketing, and customer acquisition.
• Ability to connect digital marketing metrics to business outcomes such as revenue, occupancy, leasing, and sales.
• Strong analytical, strategic, communication, and problem-solving skills.
• Ability to influence and collaborate across departments and business lines.

Benefits

• 401(k) with a dollar-for-dollar company match up to 4%
• Hotel discounts at select Western States Lodging & Management properties
• Medical, Dental, and Vision insurance plans plus Health Savings Account (HSA) options
• Optional supplemental benefits, including accident, critical illness, hospital indemnity, and other coverage options.
• Personal Time Off (PTO) and Vacation benefits