Responsibilities

• Own the strategy and execution for marketing-sourced pipeline
• Set targets, forecast performance, and recommend budget allocation across channels and programs
• Build the near-term growth engine while helping shape the longer-term GTM operating model
• Identify the highest-leverage opportunities across channels, content, conversion paths, reporting, and sales alignment
• Move JamLoop from a set of growth activities toward a more connected, scalable system for demand generation and pipeline creation
• Own paid acquisition end-to-end across paid search, paid social, CTV, retargeting, and emerging channels
• Continuously test audiences, creative, offers, and landing page experiences to improve CAC and conversion rates
• Optimize channel mix and budget allocation based on pipeline performance, not just CPL
• Build and execute multi-channel campaigns that drive qualified demand
• Develop conversion-focused campaign content, offers, and messaging that turn traffic into pipeline

Requirements

• 8+ years in growth marketing, demand generation, or performance marketing in B2B SaaS, adtech, martech, media, or a related category
• Proven track record of driving qualified pipeline and improving conversion, not just generating activity
• Strong hands-on experience across paid search, paid social, SEO/AEO, landing pages, CRO, campaigns, and reporting
• Experience building structure and process in an environment that is still evolving
• Ability to move from execution into system design, seeing not just channel performance but how the broader GTM engine needs to work together
• Strong analytical and strategic judgment, with the ability to prioritize highest-impact opportunities in a lean environment
• Practical fluency with AI tools and automation workflows, with good judgment about where to start and where not to overbuild
• Strong cross-functional leadership skills and confidence working across marketing, sales, product marketing, leadership, and operations
• Deep hands-on experience with HubSpot and modern GTM workflows

Preferred

• Experience supporting both managed-service and self-serve or hybrid GTM motions
• Experience in CTV, adtech, martech, media, or measurement-related businesses
• Experience designing growth systems, reporting frameworks, or cross-functional GTM processes
• Familiarity with tools such as Webflow, Clay, Canva, or related workflow and automation platforms
• Experience in a builder-stage or high-growth environment where infrastructure needed to be created, not maintained

Benefits

• Fully remote work environment
• Company meetups and opportunities to connect in person
• Flexible vacation policy to support work-life balance
• Medical, dental, and vision coverage
• 401(k) savings plan