Responsibilities

• You will lead a Growth Marketing team responsible for driving SMB advertiser growth across a portfolio of marketing channels.
• You will set the strategic direction for how each channel contributes to company-level growth goals, and you will empower your team to iterate and drive measurable results.
• You will partner closely with Product, Strategy, Marketing, Creative, Data Science, and Engineering (e.g., BT&T) teams to build aligned, full-funnel plans that move advertisers from top-of-funnel awareness through to bottom-of-funnel conversion and spend growth.
• This includes optimizing budget across channels and goals, building business cases for incremental experimentation and investment, and shaping the creative and product experiences that drive performance in each channel.
• Define and drive the global performance marketing strategy across digital channels, including paid media, lifecycle marketing, and account-based programs
• Design and scale audience-centric marketing programs for enterprise, mid-market, and small business segments
• Build and optimize end-to-end customer journeys that drive conversion, retention, and long-term value
• Establish and improve marketing operations, including workflow design, automation, and lead management processes
• Manage vendor and agency strategy, ensuring consistent execution and performance across tools and partners
• Implement experimentation frameworks, leveraging AI and automation to improve performance and speed to market

Requirements

• Requires a minimum of 17 years of related experience; or a minimum of 15 years with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience.
• Experience managing global or multi-regional teams
• Proven track record of building and scaling performance marketing programs across multiple channels and customer segments
• Expertise in marketing automation platforms, paid media ecosystems, and audience segmentation strategies
• Experience designing and executing experimentation frameworks, including A/B testing and data-driven optimization
• Ability to translate business goals into measurable marketing strategies and operational plans
• Excellent analytical skills with experience defining KPIs, measuring performance, and driving insights-based decisions
• Excellent communication and leadership skills, with experience developing teams and collaborating across functions