Responsibilities

• OWN Website OWNERSHIP, OPTIMIZATION & TESTING (PRIMARY FOCUS): Own the performance, conversion, and ongoing optimization of the ESB and ESRT websites as core revenue channels
• Lead website strategy, UX optimization, and funnel performance across ticket sales and leasing objectives
• Own a structured experimentation roadmap, including A/B testing, multivariate testing, and bandit testing
• Direct continuous website updates, enhancements, and optimization initiatives to improve engagement and conversion
• Partner with vendors and internal teams to design, test, and launch new website features and components
• Ensure analytics and tagging frameworks support accurate testing, attribution, and decision-making
• PAID MEDIA STRATEGY & AGENCY LEADERSHIP: Own paid media strategy and performance across search, social, display, and programmatic channels
• Direct and manage external digital advertising agency, setting strategy, priorities, and performance expectations
• Act as the internal owner of paid media decisions, including channel mix, budget allocation, testing plans, and scaling strategy
• Apply disciplined, ROI-driven decision-making to continuously improve efficiency and performance

Requirements

• 5–12+ years of experience owning digital growth, performance marketing, or digital acquisition with direct responsibility for website performance and paid media results
• Hands-on experience using data, testing frameworks, and analytics to drive measurable improvements in acquisition efficiency and conversion
• Proven experience leading website optimization, conversion rate optimization, and structured testing programs with measurable revenue impact
• Demonstrated success owning paid media strategy and directing external digital advertising agencies
• Experience leading multi-channel digital budgets and optimizing spend based on ROI
• Bachelor’s degree preferred, but not required; equivalent practical experience strongly considered
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times

Benefits

• Competitive base salary and bonus
• Health/Dental/Vision insurance
• Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
• Voluntary Enhanced LTD Program
• Voluntary Hospital, Accident, and Cancer Programs
• 401(k) with 100% match up to 5%
• Paid parental leave
• Pre-tax transit accounts
• Employee Assistance Program for emotional, financial, and legal support
• Generous paid time off