Responsibilities

• Build client growth strategies based on industry, ICP, business model, offer, sales cycle, and revenue goals
• Translate business goals into channel plans, campaign KPIs, benchmarks, and testing roadmaps
• Own strategy and outcomes across LinkedIn paid media and LinkedIn outbound
• Partner with content and creative teams to turn founder-led content into effective growth campaigns
• Evaluate performance across the full funnel, from audience response through qualified meetings and pipeline
• Diagnose whether underperformance is driven by targeting, messaging, creative, offer, budget, conversion, or sales follow-up
• Lead growth onboarding, strategy sessions, monthly reporting, and the growth portion of client QBRs
• Build practical attribution and reporting frameworks for B2B sales cycles
• Create repeatable workflows, dashboards, benchmarks, and campaign playbooks
• Help hire and lead future growth, analytics, and outbound specialists

Requirements

• 5+ years of experience in B2B growth, demand generation, performance marketing, or a related field (VC-backed tech experience preferred)
• Demonstrated ownership of campaign strategy and performance outcomes
• Experience building growth strategies across multiple clients, products, or markets
• Strong understanding of B2B funnel economics, pipeline measurement, attribution, and conversion
• Experience setting goals and benchmarks when historical data is limited
• Hands-on experience with LinkedIn Campaign Manager
• Experience building or managing outbound programs
• Strong analytical judgment and the ability to move beyond surface-level platform metrics
• Experience presenting strategy and results to founders, executives, or senior clients
• Ability to move comfortably between high-level strategy and hands-on execution

Preferred

• Technical Fluency: LinkedIn Campaign Manager
• HeyReach or similar outbound platforms
• Clay or similarly complex prospecting and enrichment workflows
• Zapier, n8n, and related automation tools
• ChatGPT, Claude(chat, Cowork, Code)
• CRM, attribution, and reporting tools
• APIs and low-code systems