Responsibilities

• Execute global communication strategies that directly scale player acquisition, retention, and live-service engagement.
• Orchestrate integrated communications across community, social, creator relations, and PR functions.
• Craft compelling seasonal narratives that resonate with new, lapsed, and active audiences.
• Create data-anchored, sequenced communications frameworks for key franchise moments that directly scale player conversion and retention
• Shape and drive live service narratives across key lifecycle moments both in and around the franchise.
• Provide strategic counsel on issues management and reputation risk, with a clear view of how player trust connects to long-term franchise revenue.
• Collaborate with Corporate Communications and Legal to align on critical enterprise messaging.
• Champion an authentic, player-first philosophy that yields measurable gains in franchise health.
• Scale creator and community ecosystems to support live-service seasons, esports, and commercial milestones.
• Monitor real-time player sentiment with analytics teams to preemptively adjust strategy and protect business results.

Requirements

• 10+ years of senior communications leadership in gaming, entertainment, or media.
• Track record of developing and scaling high-performing, multi-disciplinary communications teams.
• Proven track record of building communication strategies directly accountable to business outcomes and navigating matrixed organizations.
• Ability to leverage player data, cohort analytics, and live-service signals to optimize communications and drive franchise growth.
• Experience partnering with studios and product marketing to co-develop strategic roadmaps and player-facing decisions.
• Deep expertise in FPS communities, creator relations, and social/community management, with a proven ability to leverage these ecosystems to drive acquisition, retention, and reactivation while managing reputation in fast-moving environments.
• Expertise in leading through ambiguity and building trust during sensitive player-facing moments.