Responsibilities

• Create comprehensive brand experience strategies aligned with business goals.
• Lead major experiential marketing initiatives, such as industry events, tentpoles (CES, POSSIBLE, Cannes, Advertising Week etc.), and proprietary brand activations.
• Develop creative briefs and work closely with internal teams and agencies on brand campaigns and experiential events.
• Serve as the primary liaison between the brand team and the leadership team, ensuring alignment with corporate goals.
• Be responsible for driving the global brand and experiential marketing strategy and work closely with leadership on the global budget including forecasting and tracking.
• Ensure experiential initiatives and partnerships are delivered effectively and on budget and be able to measure success and demonstrate ROI.

Requirements

• 8–10 years of progressive experience in brand marketing, event production, or experiential marketing, ideally within AdTech, SaaS, media, or agency settings.
• Proven track record of personally managing at least 2–3 flagship industry events or major brand activations per year from concept to post-event reporting.
• Experience navigating fast-paced, corporate environments where leaders wear multiple hats.
• Portfolio or case studies demonstrating measurable business outcomes from past brand activations and campaigns.
• Deep experience designing, building, and executing live brand activations, trade show presence (e.g., Cannes Lions, CES, Advertising Week), pop-ups, and executive dinners and roundtables.
• Hands-on experience managing large budgets, including line-item forecasting, vendor negotiation, and measuring event impact (pipeline contribution, brand lift, engagement metrics).
• Proven track record hiring and managing external production houses, experiential agencies, booth builders, fabricators, and talent/influencers.
• Ability to bridge brand strategy with internal partners—specifically Sales, PR, Product, and C-suite executives—ensuring event narratives drive commercial outcomes.
• Experience managing 1–3 direct reports (e.g., Event Managers, Marketing Coordinators) or leading cross-functional project teams.

Benefits

• Meaningful scope & real ownership — take complete ownership of high-visibility global tentpoles and shape how the adtech and media industry experiences Teads.
• Global exposure and genuinely complex challenges at real scale — reach 2.2Bn users / month and 18Bn ad opportunities / day.
• Smart, ambitious peers collaborating across 30+ global markets.
• A genuinely human culture — high care alongside high accountability, supporting ambitious work in an inclusive environment.
• Real investment in your growth — mentorship, coaching, workshops, certifications, and leadership development programs to continuously stretch your career.
• At Teads, your impact travels further.