Director, External Communications & Reputation

New York City, NY (Hybrid)

$145K/yr – $183K/yrDirector/Executive15+ years expFull time

Posted 10 days ago

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Job Summary

Owns enterprise reputation management, crisis response, media relations, and cross-functional advising to protect and advance Transamerica’s standing; leads thought leadership, executive visibility, and proactive messaging across business lines.

Job Description

Responsibilities

  • Manage the enterprise and its lines of business’ reputation management strategy, ensuring preparedness and a timely response to high-impact issues and crises.
  • Develop and execute crisis communications plans, including scenario planning, playbooks, and real-time response.
  • Build and maintain relationships with key journalists, editors, and industry influencers to strengthen media presence.
  • Advise senior leadership on reputational risk, corporate positioning, executive visibility, and emerging issues.
  • Identify and advance thought leadership opportunities across media, events, and speaking engagements.
  • Draft press releases, articles, executive remarks, media statements, and issue responses.
  • Anticipate and analyze media and industry trends to inform proactive communications strategies.
  • Partner cross-functionally with legal, compliance, risk, government affairs, investor relations, human resources, and business leaders to align messaging and protect reputation.
  • Monitor and analyze media coverage, sentiment, and emerging risks; adjust strategies accordingly.

Requirements

  • Bachelor’s degree in communications, public relations, strategic marketing, or related field, or equivalent experience
  • 15 years of experience in media relations, public relations, or crisis communications
  • Experience managing high-profile reputational issues and sensitive situations
  • Experience developing and executing strategic communications plans at enterprise and business levels
  • Experience in earned media, message development, and issues management
  • Skilled in writing, editing, and translating business priorities into compelling narratives
  • Knowledge of media dynamics, crisis response protocols, and reputation management strategies
  • Proficient in Microsoft Office (Word, Excel, PowerPoint)

Preferred

  • Experience supporting executive communications and visibility strategies
  • Experience working in highly regulated industries or complex corporate environments

Benefits

  • Compensation Benefits
  • - Competitive Pay
  • - Bonus for Eligible Employees
  • Benefits Package
  • - Pension Plan
  • - 401k Match
  • - Employee Stock Purchase Plan
  • - Tuition Reimbursement
  • - Disability Insurance
  • - Medical Insurance
Transamerica logo

Transamerica

3.4 Glassdoor

Longer lifespans are changing the way we exist. Instead of the traditional stages of learn, work, and retire, we now have the potential for a more fulfilling, multi-stage life. With this opportunity comes the need to plan for it. We enable financial professionals, brokers, agents, advisors, and employers to energize clients and employees to seize the possibilities longevity brings. So, no matter where someone is on their journey, we can help them pursue the freedom to live the life they want. Transamerica. Live your best life. Securities distributed by Transamerica Capital, Inc.Social terms: https://www.transamerica.com/social-media-guidelines

Founded in 1904
Baltimore, Maryland, USA
15K employees (550 in marketing)
56% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$14
Traffic Source Mix
Search
20.1%
Direct
74.7%
Referral
4.5%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~15.5K

Marketing Team

Marketing Team Size
431 (3% of company)
Median Career Experience
17 years
Median Tenure
7.7 years
Marketing Roles Posted (Last 30 Days)
1

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