Director of Enrollment & Marketing

Madison, WI (On-site)

$55K/yr – $60K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

Job Summary

Own the full family enrollment journey from inquiry to enrollment, generate qualified inquiries through multiple channels, and continuously improve the process with data.

  • Build relationships with community partners and represent Kids Junction at events.
  • Track enrollment metrics and act on insights.

Job Description

Responsibilities

  • Generate qualified family inquiries through digital marketing, social media, referrals, events, and community partnerships
  • Respond promptly and personally to prospective families and own the full journey — inquiry, discovery, tour, follow-up, decision, enrollment
  • Lead tours that actually show families what makes Kids Junction different, not just what it looks like
  • Learn what each family cares about and connect it to our teachers, curriculum, community, safety, and philosophy
  • Follow up with curiosity rather than pressure and help families work through real questions or hesitations
  • Keep accurate enrollment and marketing records and maintain a well-managed pipeline
  • Track what the numbers are telling us — inquiry sources, tour-to-enrollment conversion, occupancy, recurring questions — and act on it
  • Build relationships with community partners and represent Kids Junction at selected events
  • Bring the enrollment and family perspective into leadership team conversations

Requirements

  • Genuine warmth and curiosity about people
  • Strong follow-through and organization — you don't let things drop
  • Comfort guiding people toward a decision, one-on-one or in a group
  • Strong written and verbal communication
  • Ability to balance real relationships with measurable results
  • Willingness to learn and use a CRM or enrollment-management system
  • A collaborative approach to working on a leadership team
  • Authentic alignment with Kids Junction's mission and values

Preferred

  • Bachelor's degree in a relevant field
  • Experience with marketing, CRM, or enrollment-management systems
  • Experience in education or early childhood settings

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Health savings account
  • Paid time off
  • Professional development assistance
  • Retirement plan
  • Vision insurance

Kids Junction

Kids Junction is a company based out of 8111 Wiloray Ave, Shelby Twp, Michigan, United States.

Utica, Michigan, USA
27 employees

Salaries

Posted range

$55K/yr – $60K/yr

Taken straight from the job posting.

See all Kids Junction salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~27

Director of Enrollment & Marketing

Kids Junction · Madison, WI · On-site