Responsibilities

• Practice strategy & positioning
• Develop Employee Benefits messaging themes, positioning, and differentiated market narratives.
• Translate practice priorities, employer needs, data, and market and technology shifts into focused go-to-market strategies and identify the employer conversations OneDigital should lead.
• Support competitive positioning and connect Employee Benefits to OneDigital's broader capabilities through cross-practice storytelling.
• Content & thought leadership
• Lead the national Employee Benefits content strategy and editorial priorities.
• Turn complex expertise into compelling thought leadership, campaigns, and scalable market-facing assets.
• Help shape the knowledge that powers OneDigital’s AI coworkers, making them smarter, more useful, and distinctly OneDigital.
• Develop integrated content programs spanning executive insights, guides, prospecting and retention campaigns, webinars, case studies, and product/value proposition messaging.
• Partner with subject matter experts to develop distinctive points of view, identify the ideas that warrant deeper investment, and strengthen OneDigital's position in the market.

Requirements

• 7+ years of B2B content, growth, practice, or integrated marketing experience, ideally within employee benefits, healthcare, insurance, HR, or another complex B2B industry.
• Demonstrated experience developing positioning, messaging, and differentiated market narratives.
• Exceptional editorial judgment and business storytelling skills, with the ability to shape complex ideas into clear, differentiated market narratives.
• An AI-forward mindset with demonstrated experience applying generative AI and emerging technologies to research, content development, campaign execution, analysis, and marketing workflows, along with the judgment to know where AI adds value and where human expertise and accountability matter most.
• Curiosity about how AI is changing employers, work, healthcare, benefits, and marketing, with the judgment to separate meaningful opportunities from hype.
• Strong understanding of how content, demand generation, and sales enablement work together to drive commercial outcomes.
• Hands-on experience with HubSpot or a comparable marketing automation platform.
• Strong analytical skills and experience connecting marketing performance to engagement, conversion, and pipeline.
• Ability to influence senior leaders, subject matter experts, sales teams, and cross-functional partners.
• Comfortable moving between strategy and execution, experimenting with new approaches, and prioritizing the work with the greatest business impact.

Preferred

• Employee benefits brokerage or consulting experience strongly preferred.

Benefits

• We also offer eligible employees health, wellbeing, retirement, and other financial benefits, paid time off, overtime pay for non-exempt employees, and robust learning and development programs. You will receive reimbursement of job-related expenses per the company policy and may receive employee perks and discounts.