Responsibilities

• Provide strategic leadership and collaboration for system-wide digital platforms (in collaboration with Information Systems and Technology), content, and creative initiatives to ensure alignment with organizational priorities, brand standards, and audience needs.
• Lead the development and execution of digital and content strategies that advance organizational objectives, strengthen the brand, build trust, and drive engagement and conversion.
• Collaborate with department and organizational leadership to enhance digital experiences and deliver compelling, audience-centered content across channels.
• Lead and develop a high-performing team responsible for digital experience, content strategy, and creative execution across the organization.

Requirements

• Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field required. Master’s degree preferred.
• Minimum of 8–10 years of progressive experience in digital strategy, content strategy, or related fields, including leadership/management experience preferred
• Demonstrated experience leading high-performing, cross-functional teams (digital, UX, content, creative)
• Experience in healthcare or complex, matrixed organizations preferred
• Deep expertise in UX, digital platforms, content strategy, and multi-channel engagement
• Experience with content management systems, digital tools, and emerging technologies
• Strong understanding of accessibility standards, SEO, and digital best practices

Preferred

• Proven ability to influence and advise senior leaders on digital strategy and experience design
• Strong strategic thinking with the ability to translate business goals into effective digital experiences and content strategies
• Strong analytical skills with experience using data and insights to drive optimization and performance
• Excellent leadership, communication, and stakeholder engagement skills
• Ability to prioritize and manage multiple initiatives in a fast-paced environment

Benefits

• Full-time benefits: medical, dental, retirement, employee discounts and more!