Director Digital Experience and Content Strategy | CentraCare

Saint Cloud, MN (Hybrid)

$145K/yr – $222K/yrDirector/Executive8+ years expFull time

Posted 10 days ago

Job Summary

Own and drive system-wide digital platforms and content initiatives by leading a cross-functional team to align with organizational priorities, brand standards, and audience needs.

  • Build and guide digital and content strategies to advance objectives and engagement.
  • Partner with leaders to deliver audience-centered experiences across channels.

Job Description

Responsibilities

  • Provide strategic leadership and collaboration for system-wide digital platforms (in collaboration with Information Systems and Technology), content, and creative initiatives to ensure alignment with organizational priorities, brand standards, and audience needs.
  • Lead the development and execution of digital and content strategies that advance organizational objectives, strengthen the brand, build trust, and drive engagement and conversion.
  • Collaborate with department and organizational leadership to enhance digital experiences and deliver compelling, audience-centered content across channels.
  • Lead and develop a high-performing team responsible for digital experience, content strategy, and creative execution across the organization.

Requirements

  • Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field required.
  • Minimum of 8–10 years of progressive experience in digital strategy, content strategy, or related fields, including leadership/management experience preferred
  • Demonstrated experience leading high-performing, cross-functional teams (digital, UX, content, creative)
  • Experience in healthcare or complex, matrixed organizations preferred
  • Deep expertise in UX, digital platforms, content strategy, and multi-channel engagement
  • Experience with content management systems, digital tools, and emerging technologies
  • Strong understanding of accessibility standards, SEO, and digital best practices

Preferred

  • Master’s degree preferred

Benefits

  • Full-time benefits: medical, dental, retirement, employee discounts and more!
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CentraCare

CentraCare is a compassionate, not-for-profit healthcare organization dedicated to enhancing the lives and well-being of Central Minnesota residents. With ten hospitals and over thirty clinics, we provide both primary and specialty care throughout the region. Focused on rural health, we're proud to be one of Minnesota's largest health systems, delivering expert care close to home. Our mission is simple: We're here for your whole life — to listen, serve, guide, and heal — because your health means everything.

Salaries

Posted range

$145K/yr – $222K/yr

Taken straight from the job posting.

See all CentraCare salaries

Marketing Team

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