Responsibilities

• Own the day-to-day operation, performance, security, and roadmap of telcor.com and any related digital properties.
• Manage the marketing technology stack (CMS, marketing automation, analytics, CRM-adjacent tools), including vendor selection, contracts, and ongoing optimization.
• Define and track KPIs for site performance, SEO, conversion, and marketing technology ROI, and report results to marketing leadership.
• Ensure the digital stack supports compliance and security requirements appropriate to a healthcare software company.
• Lead web design and development, whether through internal resources, agencies, or a hybrid model, ensuring a consistent, on-brand user experience.
• Oversee UX/UI improvements, site architecture, and page performance to support lead generation and content goals.
• Manage the process for launching new landing pages, campaign microsites, and product pages in partnership with Content and Product Marketing.
• Own the strategy and administration of marketing automation platforms, including lead scoring, nurture programs, and lifecycle marketing workflows.
• Evaluate, implement, and manage AI-powered marketing tools (e.g., content generation, personalization, predictive analytics, chat/conversational tools) that increase marketing efficiency and effectiveness.
• Establish governance and best practices for responsible use of AI within marketing, in coordination with IT and compliance stakeholders.

Requirements

• 15+ years of experience in digital marketing, marketing operations, or marketing technology, including hands-on ownership of a martech stack.
• Demonstrated experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, or similar) and CMS platforms.
• Experience managing website development/design, either directly or through agency partners.
• Practical experience implementing AI-powered marketing tools and evaluating emerging technology.
• Experience building and maintaining integrations between marketing and CRM/sales systems.
• Strong analytical skills with the ability to translate data into actionable recommendations.

Preferred

• Experience in B2B SaaS or healthcare technology marketing.
• Familiarity with HubSpot specifically, and/or Salesforce integrations.
• Basic understanding of HTML/CSS and API-based integrations sufficient to collaborate effectively with developers.
• Bachelor's degree in Marketing, Information Systems, Computer Science, or related field.