Responsibilities

• Lead the development and execution of integrated digital activation strategies across paid social, paid search, and programmatic channels.
• Establish strategic direction for media plans and activation approaches, ensuring tactics are aligned to client business objectives, audience strategies, and KPIs.
• Develop compelling POVs, thought leadership, and innovation initiatives that challenge conventional thinking and position Ptarmigan at the forefront of digital media.
• Identify emerging platforms, technologies, audience solutions, and media opportunities that can drive meaningful client impact.
• Translate industry and marketplace trends into actionable recommendations for clients and internal stakeholders.
• Lead, mentor, and develop a growing team of digital channel specialists supporting a major enterprise client.
• Create a culture of collaboration, accountability, innovation, and continuous learning.
• Establish clear expectations, provide ongoing coaching and feedback, and identify opportunities for team members to expand their capabilities and careers.
• Serve as a senior subject-matter resource across digital activation, fostering knowledge sharing and best-practice development.
• Build and maintain trusted, senior-level client relationships by developing a deep understanding of the client's business, marketing priorities, audiences, and media needs.

Requirements

• 10+ years of experience in digital marketing, media, or performance marketing within an agency or client-side environment.
• Demonstrated success leading integrated digital activation strategies across paid social, paid search, and programmatic media.
• Proven ability to build and maintain strong senior-level client relationships and serve as a trusted strategic advisor.
• Demonstrated experience leading, mentoring, and developing high-performing teams.
• Strong analytical and critical-thinking skills, with the ability to turn campaign data into meaningful business insights and strategic recommendations.
• Deep understanding of digital media platforms, ad technologies, audience targeting, measurement, optimization, and the evolving digital ecosystem.
• Strong understanding of full-funnel media strategy and the role of digital activation within an integrated media plan.
• Exceptional organizational and project-management skills, with the ability to prioritize competing demands, delegate effectively, and manage multiple workstreams.
• Excellent written, verbal, and presentation skills, with the ability to communicate effectively with both technical and executive audiences.
• Demonstrated curiosity and passion for emerging digital trends, platforms, technologies, and media innovation.

Preferred

• Experience within financial services, B2B, or B2B2C marketing is preferred but not required.