Director of Creator & Brand Partnerships at Purity Products | Plainview, NY

Purity Products

Director of Creator & Brand Partnerships

Plainview, NY (Hybrid)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own long term partnerships with health and wellness creators, brands and communities, turning every collaboration into a content engine that feeds paid, owned, and partner channels.

Partnership Ownership: Build three lanes (creators/ambassadors, brand collaborations, platforms/communities) and close renewable deals.
Content Flywheel: Treat each partnership as content; work with brand/social to produce assets and optimize for paid and organic performance.
Commercial & Governance: Activate, renew, and protect the program while forecasting pipeline and partner economics.

Job Description

Responsibilities

Build three partnership lanes: Creators & ambassadors; Brand collaborations; Platforms & communities
Architect deals that win both ways: Performance-weighted bydefault; Negotiate and close end-to-end
Build the content flywheel: Treat every partnership as a content engine; Partner with brand and social; Feed the paid media engine; Repurpose relentlessly
Activate, retain, and protect: Onboard partners; Renew and expand; Protect the brand; Report and forecast

Requirements

7+ years of building and closing partnership deals with creators, brands, talent, or platforms in supplements, functional beverage, beauty, wellness, or related premium consumer categories
Experience structuring performance-based deals with rev-share, royalty stacks, code economics, and hybrid guarantees
Active relationships across health, longevity, performance, golf, functional medicine, or premium wellness creators and brands
Content-minded approach: partner output as an asset that feeds channel performance across brand, social, and paid media
Experience in regulated consumer categories with claims and compliance awareness
Track record building creator or partnership channels from scratch
Bias to action and comfort operating without a fixed playbook
High-energy operator who builds trust quickly in new rooms

Preferred

Background spanning brand, talent, agency, or platform sides
Direct experience in longevity, supplements, or performance nutrition
Familiarity with continuity and subscription economics and partner compensation design
Experience standing up a creator content pipeline that supports paid social

Benefits

Director-level base aligned to experience and relationships
Annual performance bonus tied to channel KPIs
Long-term incentive tied to channel revenue contribution
Senior seat with real ownership and access to leadership
Medical, dental, and vision insurance; 401(k)
Real ownership of a growing CRO program across multiple brands

Purity Products

Everything we do at Purity Products is guided by 3 co-equal values: a commitment to customer satisfaction, a dedication to quality, and the relentless pursuit of sound nutritional science.Customer Satisfaction: In the 25+ years Purity Products has been in business, we have reached over 3 million people with our unique nutritional supplements. Many of those people have become longtime customers who are part of our Super Saver delivery program that makes sure they receive a steady supply of their favorite Purity formulas at discounts of up to 27%. Our dedicated team of customer service experts is trained to give you product advice, answer your questions, and make sure you are 100% happy with your Purity Products experience.Quality: We do everything possible to bring you the highest quality products manufactured using the strictest standards for safety and potency. We have a special department that monitors all of our products and procedures, and we hold our supply partners to the same principles that we adhere to. To read more about our Quality Assurance procedures, click here.Nutritional Science: Since its inception, Purity Products has pursued sound nutritional science with a passion. Every one of our formulas is designed with a purpose: to enhance healthy living. We use ingredients that are backed by clinical research, blended together for synergistic effect. That’s why you will see patented forms of various ingredients in many of our products. These patented nutrients are developed by scientists to unlock the most powerful version of that nutrient. Not all versions of a vitamin, mineral, or plant-based extracts are created equally. Some are more bioavailable than other forms, some are more potent, and some are harvested using methods that are better for the environment. If an ingredient is in a Purity Products supplement, it was chosen to give you the best nutritional experience available.

Founded in 1993

Plainview, New York, USA

92 employees (13 in marketing)

www.purityproducts.com