Director, Creative Marketing at Jerry.ai | New York, USA | $135K/yr – $185K/yr

Jerry.ai

Director, Creative Marketing

New York, USA (Remote)

$135K/yr – $185K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive the brand voice and creative marketing for a consumer-focused communications role, owning messaging across CRM, campaigns, and new product launches.

Own the brand voice across CRM, email, SMS, and in-app copy to drive engagement.
Must-have: 7+ years in creative marketing with a heavy focus on copy and customer communications.
Standout: Ability to lead positioning for new products and build organic GTM launches and social presence.

Job Description

Responsibilities

Phase 1: Your sole focus will be overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy. You will take our messaging from functional and direct to value-additive and relationship-driven. You will work closely with our Product, Design, Growth, and Customer Insights team to understand how to build trust, engagement, and as a result, drive long-tail conversion.
Phase 2: As our brand and voice begins to take shape, you will start taking bigger creative swings to help us stand out online (e.g., pitching and running a campaign where we give away a $150K car to the best driver on our DriveShield platform), own the positioning and messaging for new products like GarageGuard, and build a team to manage organic GTM launches and our social media presence (like Reddit) with native channel expertise.
What you’ll own:\n\nWe need someone who knows how to talk about a brand in ways that make people feel something and take notice.

Requirements

7+ years of experience in creative marketing with a heavy focus on copy and customer communications (and proven success with email and SMS campaigns).
Experience working with consumer brands.
A Bachelor's Degree.
A portfolio showcasing both your writing and creative craft.

Preferred

A portfolio showcasing both your writing and creative craft.
Experience with social media landscape and community dynamics (like Reddit).

Benefits

We offer a comprehensive benefits package to regular employees, including health, dental, and vision coverage, paid time off, paid parental leave, 401(K) plan with employer matching, and wellness benefits, among others.
Equity opportunities may also be part of your total rewards package.

Jerry.ai

Jerry is America’s first and only AllCarTM app. We’re redefining and radically improving all things car ownership.When Jerry launched its car insurance compare-and-buy service in 2019, we forever changed the experience of shopping for car insurance. Today, we’re reimagining every step of car ownership to make it better, faster, and more affordable.We’re committed to constantly innovating and improving our AI-powered AllCarTM app. From insurance and financing to maintenance and safety, we’ve got your back. Because we car.Our AllCarTM app makes handling everything car easier with: - PriceProtectTM: Find shockingly good insurance rates from 50+ insurance companies - GarageGuardTM: Keep track of your vehicle to diagnose issues, send scheduled maintenance reminders, estimate repair and maintenance prices, and recommend trusted service providers - DriveShieldTM: Become a safer driver by tracking your driving score and get rewarded with compelling safe-driving rewardsJerry makes owning a car easier by putting car owners first. By perfectly combining AI with human agents, our AllCarTM app provides more customers quality service, faster. Jerry customers can do everything in the app, without making a single phone call (unless they want to!). With 5 million customers nationwide, Jerry is the #1 rated and most downloaded app in its category.Led by serial entrepreneurs, tech alumni, and fintech, insurtech and auto experts, Jerry attracts people who are passionate about improving car ownership and saving Americans money, all while providing a seamless customer experience. We’re relentless, we’re moving fast, and it’s working. Jerry HQ is in Silicon Valley, with offices in Toronto and Buffalo, and remote team members in four countries. Ride with us.Awards:-Forbes/Statistica America’s Best Startup Employers, 2025-YCombinator Top Companies List, 2023-Art Agrawal named a Top 25 InsurTech CEO, 2022

Founded in 2017

Palo Alto, California, USA

356 employees (29 in marketing)

jerry.ai