Responsibilities

• Set Global Copy and Lead Campaign
• Define and evolve HOKA’s global brand voice, verbal identity, product storytelling, editorial vision, and standards of creative excellence.
• Lead narrative for global brand campaigns, product campaigns, seasonal initiatives, and key brand experiences.
• Establish messaging architectures, naming strategies, and verbal systems that communicate product superiority and build brand equity.
• Lead, coach, and develop a high-performing team of writers through clear goals, regular feedback, performance management, and growth opportunities.
• Determine team structure and resourcing needs, balancing internal talent, freelance support, and agency partnerships.
• Foster an inclusive, collaborative culture that values diverse perspectives, healthy creative debate, accountability, and editorial excellence.
• Translate global brand, business, product, and marketing plans into multi-year editorial strategy.
• Partner with senior leaders across Brand, Product, Marketing, Merchandising, Retail, Digital, Social, Communications, and Regions to integrate product messaging thinking early.
• Communicate creative strategy, recommendations, and business rationale clearly and persuasively to creative teams, cross-functional leaders, and executives.

Requirements

• Bachelor’s degree in English, Creative Writing, Advertising, Journalism, Marketing, Communications, or a related field, or equivalent professional experience.
• 10+ years of experience, both agency and brand, in advertising, brand marketing, editorial, publishing, or an in-house creative organization, preferably within sport, lifestyle, footwear, or another culture-led industry.
• Significant experience leading a Copy, Editorial, Content, Product storytelling, Campaign or Brand Storytelling function within a complex, global, or matrixed organization.
• Demonstrated success managing senior creative talent, setting departmental priorities, overseeing resources and budgets, influencing senior cross-functional stakeholders, and delivering results through a team.
• Portfolio demonstrating strategic insight, bold campaigns, distinctive creative thinking, world-class writing, verbal identity development, and culturally relevant storytelling across global consumer touchpoints.
• Exceptional command of English, writing, editing, verbal identity, and narrative structure.
• Strong strategic, conceptual, and commercial thinking, with the ability to connect creative decisions to consumer insight, product strategy, brand positioning, and business objectives.
• Demonstrated people leadership, coaching, performance management, resource planning, and organizational design skills.
• Excellent judgment, decisiveness, presentation, stakeholder influence, and communication across creative teams, regions, and executive audiences.
• Ability to prioritize complex global initiatives, navigate ambiguity, manage change, and build trust in a matrixed organization.

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.