Director, Content Strategy (Healthcare)

New York City, NY (On-site)

$100K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 12 hrs ago

Job Summary

Own and guide healthcare content strategy for key accounts, shaping editorial calendars and cross‑functional collaboration while ensuring regulatory compliance and SEO/AI search optimization; leverage deep healthcare expertise to counsel clients and teams and drive multi‑channel, thought‑leadership content.

Lead content strategy for healthcare clients and align with regulatory standards.
Integrate SEO/AI Search and multi‑channel execution into plans.

Job Description

Responsibilities

Develop and oversee comprehensive content strategies for key healthcare accounts, ensuring alignment with client goals and regulatory requirements.
Lead the creation of editorial calendars and content plans designed to engage a variety of target audiences across multiple platforms.
Serve as a subject matter expert on healthcare content, providing strategic counsel to both clients and internal teams.
Collaborate with cross-functional teams to produce high-quality, impactful content, from long-form thought leadership to social media posts.
Ensure all content is optimized for discoverability through modern SEO and AI Search best practices.
Stay ahead of trends in healthcare communications and bring innovative content solutions to the team.

Requirements

7+ years of content strategy experience, with a significant portion spent at a marketing or communications agency.
Specialized expertise in the healthcare sector, particularly with pharmaceutical and biopharma clients.
Demonstrated experience creating targeted content strategies for diverse audiences, including patients, HCPs, investors, and the scientific community.
A strong understanding of healthcare regulatory best practices and the nuances of both product and corporate communications in a regulated environment.
Proven experience integrating SEO, AI Search, and social media strategies into broader content plans.
A portfolio showcasing work across thought leadership, digital content, and multi-channel campaigns.
Excellent client-facing communication and presentation skills.

Preferred

An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001

New York, NY, US

4.4K employees (1,170 in marketing)

www.webershandwick.com