Marketing & Content Executive:
Iford Cider
Bradford-on-Avon, Bath and North East Somerset, UK (Remote)
£32K/yr - £38K/yrIn-housePermanentMid level
2 days ago
Director of Content Strategy
London, UK (On-site)
Salary Not AvailableDirector/Executive5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the growth and health of the show slate on YouTube, guiding editorial craft, performance analytics and slate strategy with leadership-ready, data-driven recommendations.
- Editorial & Content Strategy: set thumbnails, titles, hooks, and cadence to improve retention and reach.
- Performance Ownership: translate dashboards into actionable show lifecycle and investment decisions.
- Platform Partnerships: anticipate YouTube shifts and collaborate with talent, producers and leadership to land new IP.
Job Description
Responsibilities
- Lead the strategy, performance and growth of the entire show slate, with a primary KPI of Combined views (Episode Views + Audio Streams) across the portfolio.
- Manage the Head of Video and work closely with show producers, talent and the wider creative team to bring the strategy to life.
- Set the editorial and packaging direction across our YouTube channels, including thumbnails, titles, hooks, episode structure and cadence, holding a high bar for creative craft.
- Develop a clear, evidence-based understanding of each show's health, trajectory and potential.
- Provide recommendations on show lifecycle decisions, including where to invest, which formats to evolve, and how best to manage the slate over time. Final calls sit with the CEO; your role is to guide and inform those decisions.
- Partner with the COO and CEO to identify and develop new show concepts and IP, with a clear creative and commercial rationale for each.
- Shape our reporting and analytics so the leadership team has the insight needed to make confident decisions, building on our existing monthly performance reporting.
- Stay close to YouTube as a platform, spotting algorithmic and audience shifts early and adapting our approach accordingly.
- 5+ years in content, video or digital media, including experience leading a function or team.
- A track record of meaningfully scaling shows, channels or content IP, with the ability to talk through the work, the numbers and the decisions behind it.
- Deep, hands-on understanding of YouTube as a platform. You understand what makes a thumbnail or title perform, what a healthy retention curve looks like, and how channel architecture affects performance.
- Strong editorial and packaging instinct, with a clear and considered point of view on what's working in content and why.
- Comfortable with data and analytics. You can read a performance dashboard, interrogate it, and translate it into specific, actionable improvements.
- Senior in how you operate, with the confidence to engage directly with talent, producers and leadership, and to hold a point of view in important conversations.
- Based in London and able to work from our studio.
- Experience scaling podcast IP across video and audio
- Experience launching new shows or formats from zero
- A network across creators, agents and platforms
- Pension Scheme (5% company match)
- 25 days paid holiday per year
- Christmas shutdown period
- Learning & Development budget
- Internal Referral Scheme
- Mental Health Days
- Monthly Nails
- Quarterly Socials
- Weekly Breakfast
- Birthday Lay-in
- Opportunity to work in a dynamic, creative, and collaborative environment
The Fellas Studios
The Fellas Studios is a production company at the forefront of an evolving podcast industry working closely with some of the most influencial people in this space. Helping people make bigger and better content!
Traffic Signals
Monthly Visitors
13.2K
Traffic Source Mix
Search
40.2%
Direct
43.9%
Referral
7.8%
Social
7.3%
Paid
0.7%
Headcount Trend
Current headcount: ~52
Marketing Team
Marketing Team Size
25 (51% of company)
