Responsibilities

• Own and drive the end-to-end content strategy and execution for our CEO's personal platforms (Instagram @just.ingredients, TikTok @karalynne.call, YouTube, and emerging channels), setting the creative vision and long-term roadmap.
• Translate brand and business goals into a cohesive, multi-platform organic content strategy that strengthens the CEO's digital presence and drives measurable growth.
• Set editorial and creative standards for all personal-brand content, ensuring consistency of voice, quality, and message across every channel.
• Build, lead, and mentor a team of content creators, videographers, and designers, setting clear goals and providing regular coaching and feedback while posting exceptional daily content.
• Own hiring, onboarding, and performance management for the content team, and manage relationships with freelance or agency partners as needed.
• Establish workflows and creative processes that scale production quality and speed as the team and content demands grow.
• Serve as the primary strategic partner to the CEO on all matters of personal brand and content, translating her vision into a scalable content engine.
• Direct and, when needed, personally produce high-quality short- and long-form video (Reels, TikTok, YouTube) that reflects her voice and health-conscious messaging.
• Protect and elevate the CEO's authentic voice while adapting to evolving platform trends and audience expectations.
• Stay ahead of social media trends, viral formats, and platform algorithm shifts, and translate them into a proactive content strategy rather than reactive posting.

Requirements

• 10+ years of experience in content creation, social media strategy, or digital marketing, including experience leading a team or managing direct reports, ideally within health and wellness, CPG, or with a large independent influencer or creator.
• Proven track record building and scaling a content strategy that measurably grew an audience or brand presence.
• Expertise in producing and directing both short-form (Reels, TikTok) and long-form (YouTube) video content, with strong command of design tools such as Canva and Adobe Creative Suite.
• Deep, current knowledge of TikTok, Instagram, and YouTube platform mechanics, trends, and algorithm changes.
• Comfort researching and translating scientific and wellness literature into accurate, engaging content.
• Strong people-leadership skills — hiring, coaching, and developing creative talent.
• Excellent written and verbal communication skills, with the judgment to act as a strategic partner to an executive stakeholder.
• Strong command of social media analytics tools, with the ability to turn data into strategic direction.
• Ability to manage multiple priorities and lead a team in a fast-paced, high-growth environment.

Preferred

• Bachelor's degree in Marketing, Communications, or a related field; a background or certification in health, wellness, or nutrition is highly desirable.