PatientPoint - Invite Only

Director, Content Strategy & Activation

Cincinnati, OH (Hybrid)

$82K/yr – $210K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise content strategy for PatientPoint, owning narrative frameworks, multi-channel campaigns, and a scalable content model that ties to growth, partnerships, and revenue goals.

  • Unambiguous Must-have: 10+ years in B2B healthcare/digital health content strategy or related leadership roles
  • Standout: Ownership of an owned media ecosystem (website, blog, newsletters) at scale

Job Description

Responsibilities

  • Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goals
  • Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholders
  • Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units
  • Identify opportunities to leverage synergies across segments while maintaining audience relevance
  • Continuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward-looking
  • Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plans
  • Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives
  • Own campaign content strategy and execution — from concept through deployment
  • Own and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues
  • Architect an editorial roadmap aligned to strategic priorities and campaign focus areas

Requirements

  • 10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health, media or technology environments
  • Demonstrated experience building and scaling content programs across multiple audiences or business units
  • Proven ability to operate at both strategic and hands-on levels
  • Experience leading and developing high-performing creative or content teams
  • Strong editorial judgment and exceptional writing and storytelling skills
  • Experience integrating content into demand generation and campaign strategies
  • Proficiency with marketing technology platforms, CMS, analytics tools, marketing automation systems, SEO tools and generative AI platforms
  • Ability to translate complex healthcare and technology concepts into clear, compelling narratives
  • Bachelor’s degree in Marketing, Communications, Journalism or related field

Preferred

  • Agency experience preferred

Benefits

  • We offer a comprehensive range of modernized benefits and cultural perks.
  • Competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more.