Director, Content Strategy & Activation at PatientPoint - Invite Only | Cincinnati, OH | $82K/yr – $210K/yr

Director, Content Strategy & Activation

Cincinnati, OH (Hybrid)

$82K/yr – $210K/yrDirector/Executive10+ years expFull time

Posted 5 months ago

Job Summary

Drive enterprise content strategy for PatientPoint, owning narrative frameworks, multi-channel campaigns, and a scalable content model that ties to growth, partnerships, and revenue goals.

Unambiguous Must-have: 10+ years in B2B healthcare/digital health content strategy or related leadership roles
Standout: Ownership of an owned media ecosystem (website, blog, newsletters) at scale

Job Description

Responsibilities

Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goals
Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholders
Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units
Identify opportunities to leverage synergies across segments while maintaining audience relevance
Continuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward-looking
Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plans
Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives
Own campaign content strategy and execution — from concept through deployment
Own and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues
Architect an editorial roadmap aligned to strategic priorities and campaign focus areas

Requirements

10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health, media or technology environments
Demonstrated experience building and scaling content programs across multiple audiences or business units
Proven ability to operate at both strategic and hands-on levels
Experience leading and developing high-performing creative or content teams
Strong editorial judgment and exceptional writing and storytelling skills
Experience integrating content into demand generation and campaign strategies
Proficiency with marketing technology platforms, CMS, analytics tools, marketing automation systems, SEO tools and generative AI platforms
Ability to translate complex healthcare and technology concepts into clear, compelling narratives
Bachelor’s degree in Marketing, Communications, Journalism or related field

Preferred

Agency experience preferred

Benefits

We offer a comprehensive range of modernized benefits and cultural perks.
Competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more.