Responsibilities

• Develop and own a full-funnel content marketing strategy aligned to client acquisition, talent acquisition, integrated marketing priorities, and Robert Half’s audience growth objectives.
• Translate audience intelligence, business insights, marketplace trends, and industry knowledge into actionable content marketing strategies for hiring managers, business leaders, HR and procurement stakeholders, and job seekers across key verticals.
• With consultation from channel leads, define channel-specific content marketing strategies for SEO, AEO, email, paid media, and conversion pages that align to demand generation priorities.
• Build and manage a prioritized content marketing roadmap focused on high-intent search opportunities, conversion-focused landing pages, and campaign-integrated content marketing assets.
• Establish content marketing standards that improve consistency, quality, performance, and differentiation across practice groups and specializations.
• What success looks like: Content marketing is clearly segmented by audience and funnel stage, tightly aligned to GTM priorities, and focused on high-conversion opportunities.
• Drive quality, consistency, and performance of marketing content across digital channels and audience journeys.
• Partner with channel strategy leads to develop content marketing assets across SEO and AEO-driven pages, conversion-focused landing pages, email marketing, lifecycle programs, and paid media.
• Ensure content marketing assets are built around search intent, user needs, answer quality, and conversion goals.
• Partner with channel leads on testing frameworks and optimization roadmaps, including conversion rate improvements, message clarity, differentiation, and SEO/AEO refreshes.

Requirements

• BA in Marketing, Communications, English, Journalism, Business, or related field.
• 10+ years of experience in content marketing, digital marketing, or related leadership roles.
• Proven success in B2B and B2C content marketing with measurable impact on pipeline, conversion, engagement, and revenue.
• Deep expertise in SEO-driven content marketing strategy, search intent, content performance, and AEO principles.
• Experience leading multi-channel content marketing programs and building scalable content marketing operations.
• Demonstrated ability to build, lead, and develop content marketing teams.
• Exceptional marketing writing, editing, and storytelling capabilities.

Preferred

• Experience building a content marketing function from the ground up.
• Familiarity with AI-assisted content marketing tools and workflows.
• Experience partnering closely with technical SEO, web, analytics, performance marketing, and marketing technology teams.
• Background in high-growth, performance-driven marketing environments.

Benefits

• We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability.
• Robert Half provides paid time off for vacation, personal needs, and sick time.
• The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week.
• A new hire earns up to 17 days of CTO per calendar year.
• Our people also receive up to 11 paid holidays per calendar year.
• We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees.