Responsibilities

• Touchpoints Strategy: Lead the development and implementation of the global communications touchpoints strategy for adidas Basketball, translating business and brand priorities into integrated consumer experiences.
• Channel and Market Integration: Drive alignment across Events, Media, NCAA/NIL, Wholesale, Retail, and Digital to deliver cohesive consumer journeys across global and U.S. market touchpoints.
• Consumer and Market Expertise: Apply deep understanding of basketball consumers, culture, marketplace dynamics, and emerging trends to inform communications strategies and investment decisions.
• Agency and Partner Management: Lead agency and external partner relationships to ensure strategic alignment, creative excellence, operational effectiveness, and accountability.
• Campaign Development: Guide the development and execution of integrated marketing campaigns that build brand desirability, cultural relevance, and consumer engagement.
• Cross-Functional Leadership: Partner across Global Basketball, Product Marketing, Merchandising, Brand Management, PR and Social, Retail, Digital, Brand Expression, Finance, Procurement, and local market teams to drive aligned execution.
• Performance and Optimization: Establish clear measures of success, evaluate performance across touchpoints, and apply insights to optimize future strategies and consumer experiences.
• Budget Stewardship: Manage communications investments with disciplined prioritization, financial accountability, and a focus on maximizing business and brand impact.
• Team Leadership: Lead, develop, and inspire a team of brand experts while creating clarity, accountability, collaboration, and high standards of execution.

Requirements

• Bachelor's degree in Marketing, Communications, Partnerships, Activations, or a related field.
• 10+ years of relevant industry experience in marketing, communications, brand management, or a related discipline.
• Demonstrated experience developing and executing omnichannel marketing or communications strategies.
• Strong ability to lead and influence cross-functional teams and stakeholder groups.
• Strong interpersonal, communication, presentation, and organizational skills.
• Strategic thinking with the ability to translate consumer and business insights into actionable plans.
• Strong understanding of consumer messaging, brand reputation, and integrated communications.
• Fluent written and spoken English.

Preferred

• Experience within the sports, fashion, entertainment, or culturally relevant consumer industries.
• Deep knowledge of basketball, basketball culture, and the broader sports marketplace.
• Experience working across global and local market teams within a complex matrixed organization.
• Experience managing agencies, external partners, and integrated consumer touchpoints.
• Passion for sport, fashion, entertainment, and the cultural forces shaping consumer behavior.

Benefits

• Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
• Adoption, surrogate, and fertility support programs.
• Short and long term disability coverage.
• Basic life and AD and D insurance with supplemental employee paid options.
• 401(k) plan and Stock Purchase Plan with employer match or applicable adidas contributions.
• Education assistance for eligible full time employees.
• Paid parental and other eligible leave programs.
• Flexible Time Off accrued at 0.4388 hours per day for employees with less than five years of service, increasing with tenure.
• Twelve Company-Designated paid holidays, including a Floating Holiday, plus milestone Service Time Off for eligible employees.
• Employee product discounts and access to wellness and Employee Assistance programs.