Director of Communications & PR

Responsibilities

• Develop and implement a cohesive communications and public relations strategy across the three UK properties, aligning with the brand’s global vision and values.
• Serve as the primary liaison for all media outlets, managing press enquiries, securing high-profile coverage, and protecting the hotels’ reputations.
• Maintain and nurture a network of journalists, editors, influencers, and luxury brand partners, ensuring continued positive exposure.
• Oversee all social media strategy and influencer engagement, ensuring content is curated, brand-aligned, and designed to drive meaningful engagement.
• Lead PR agencies—both in-market and internationally—to deliver strategic results and media coverage across all key markets.
• Secure and manage partnership collaborations, ensuring brand alignment and mutual value, and creating 360° integrated campaigns that span PR, content, and events.
• Collaborate closely with the marketing and leadership teams to ensure consistency across all communications channels and guest-facing messaging.
• Identify opportunities for the hotels to participate in strategic sponsorships, high-profile events, and other visibility-enhancing initiatives.
• Mentor and manage the communications team, fostering a high-performing culture and ensuring output reflects the highest editorial and creative standards.
• Lead on crisis communications and reputation management, in alignment with the Dorchester Collection’s corporate office.
• Monitor industry trends and guest sentiment, using media insights to guide future communications strategy and maintain a proactive public presence.
• Manage the annual PR and communications budget, ensuring all spend is optimised for reach, relevance, and long-term value.

Requirements

• A robust set of media contacts, luxury brand connections, and high-profile influencer relationships.
• Proven experience designing and delivering national and international PR campaigns in the luxury hospitality or lifestyle sector.
• Expertise in social media leadership, reputation management, and influencer strategy.
• Outstanding writing and editorial skills, with a sharp eye for detail and tone.
• Strong team leadership experience with the ability to mentor, inspire, and guide communications professionals.
• Comfortable leading on crisis communications, media response, and public positioning under pressure.
• Deep understanding of luxury audiences and how to communicate with clarity, warmth, and sophistication.
• Fluent in English, with exceptional verbal and written communication skills.

Preferred

• Experience working within a multi-property brand or international hotel group.
• Background in luxury partnerships, event sponsorships, or brand collaborations.
• Familiarity with analytics tools and PR reporting platforms, with the ability to translate insights into strategy.
• A natural storyteller and brand guardian, with a passion for crafting narratives that reflect heritage, innovation, and elegance.

Benefits

• Complimentary Stays: Enjoy complimentary stays with breakfast at Dorchester Collection Hotels every year.
• Discounts: Get 50% off food and beverages at selected bars and restaurants within the Dorchester Collection: Enjoy Friends & Family stay discounts out hotels, Benefit from discounts at various high street and online shops
• Employee Perks: Enrol from day 1 into the Aviva Private Pension scheme (we contribute 8% towards your pension); Benefit from Seasonal ticket loan, Rental deposit scheme, private financial advice, and Eye care vouchers.
• Training and Development: Advance in your career by accessing various apprenticeships from Level 2 to Hospitality Degree Level 5. We partner with outstanding nationally recognised Apprenticeship providers.
• Social Events: Participate in vibrant social events, including a summer party, winter ball, pub quizzes, and cultural and milestone recognition celebrations.
• Referral Bonus: Earn a £1000 bonus when you recommend a friend.
• Well-being Support: Access immediate well-being advice because we care about our employees.