Responsibilities

• Develop and execute global internal and external communications strategies
• Lead integrated Product campaigns across consumer, trade, print, digital, TV, podcasts, and other media
• Build and maintain relationships with key journalists and media outlets
• Identify and pitch proactive storytelling opportunities around products, franchises, partnerships, and experiences
• Manage communications for product launches, media events, trade shows, and seasonal campaigns
• Write and oversee press releases, media pitches, messaging, talking points, and executive communications
• Serve as a communications partner to internal teams, business leaders, licensees, and external partners
• Manage reactive media inquiries while maintaining a proactive communications pipeline
• Own communications projects end-to-end , from strategy and planning through execution and measurement
• Maintain media lists, track coverage, and evaluate campaign performance

Requirements

• 10+ years of communications, or publicity experience
• Proven experience in consumer products, consumer experiences, licensing, CPG, hospitality, theme parks, live entertainment, or similar industries
• Strong relationships with consumer/lifestyle, entertainment/licensing trade, and business media
• Excellent written and verbal communication skills
• Proven experience developing and executing global communications/Product strategies
• Strong press pitching and press release development experience
• Bachelor’s degree required
• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment
• Demonstrated ability to work cross-functionally with senior leaders, partners, agencies, and internal teams
• Strong strategic thinking, executive presence, and end-to-end project ownership

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable.