Responsibilities

• Own and optimize the Vital Voices' newsletter and email marketing strategy, including lifecycle campaigns such as donor journeys, event promotions, and newsletter growth. Further define and refine the voice of Vital Voices while incorporating the stories of network leaders into content
• Build innovative partnerships with prominent leaders, corporations, campaigns and individuals to expand brand awareness
• Collaborate with the Events and Development teams to maximize the impact and reach of both VVHQ and external events. Build and optimize marketing funnels that support fundraising, events and programmatic goals
• Support digital fundraising and donor acquisition strategies in collaboration with the Development team
• Build and manage multi-channel campaign calendars aligned with organizational priorities, including events, programs, and fundraising
• Establish KPI's and use analytics tools to track and evaluate campaign performance
• Ghost write for Vital Voices leaders & network leaders. Pitch Vital Voices pieces on key topics to press and media
• Curate and manage the podcast series, including selecting relevant topics, scheduling guest speakers, and ensuring high-quality production and publication
• Produce and manage the Vital Voices Live Podcast
• Strengthen our earned media efforts to enhance Vital Voices' visibility and credibility through strategic, non-paid promotional activities, including press releases, media outreach, and cultivating relationships with journalists and influencers
• Lead content marketing strategy, ensuring alignment across email, social, and web to support audience growth