Responsibilities

• Develop and execute InMarket's content and brand storytelling strategy in alignment with company priorities and go-to-market objectives.
• Define and evolve the company's core narratives, messaging, and points of view across consumer intelligence, advertising, data, and measurement.
• Identify opportunities to turn InMarket's data, client results, research, and industry expertise into compelling stories and differentiated content.
• Serve as a trusted editorial partner to executives and internal subject matter experts.
• Own the development of high-quality research reports, case studies, white papers, industry insights, and flagship content from concept through publication.
• Partner with Insights, Product, Sales, and clients to identify compelling data points, customer stories, and market trends that can be developed into content.
• Conduct interviews with internal and external subject matter experts to uncover insights and build compelling narratives.
• Translate complex data, technology, and measurement concepts into clear, accessible, and engaging stories.
• Develop case studies that clearly demonstrate client challenges, InMarket solutions, and measurable business outcomes.
• Establish editorial standards and processes to ensure consistency, accuracy, and quality across all external content.

Requirements

• 6+ years of experience in content marketing, brand storytelling, journalism, corporate communications, editorial, or a related field.
• Exceptional writing and editing skills with a strong ability to make complex topics clear, compelling, and accessible.
• Demonstrated experience developing research reports, case studies, white papers, thought leadership, and other long-form content.
• Strong editorial judgment and the ability to develop a distinctive brand voice.
• Experience interviewing executives, clients, and subject matter experts and turning those conversations into compelling narratives.
• Ability to independently take a project from idea → research → interviews → writing → editing → final publication.
• Strong understanding of B2B audiences and the ability to create content that is both intellectually compelling and commercially relevant.
• Excellent project management skills and the ability to manage multiple content initiatives simultaneously.
• Comfortable working independently in a fast-paced, highly collaborative environment.

Preferred

• Experience in advertising, ad tech, media, consumer intelligence, data, measurement, or marketing technology.
• Experience working with proprietary research, data, or insights.
• Experience developing customer case studies and success stories.
• Experience writing for senior executives and C-suite audiences.
• Journalism, communications, marketing, or related educational background.

Benefits

• Competitive salary, stock options, flexible vacation
• Medical, dental and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (within reason)
• Talented co-workers and management
• Agile Development Program (for continued learning/professional development)
• Paid Parental Leave
• For candidates in California, Colorado, New York City, Illinois, Minnesota, New Jersey, Vermont and Massachusetts, the Targeted Base Salary Range for this role is $150,000-165,000.