Responsibilities

• Organic Social Ownership: Own the overarching strategy, creative direction, content development, and daily evolution of Resilia’s organic social presence across all key channels.
• Paid & Organic Synergy: Serve as the strategic bridge between organic brand storytelling and the paid social engine, ensuring brand messaging and performance creatives support and strengthen one another.
• Player-Coach Execution: Set high-level strategic direction while actively jumping into day-to-day content creation, creative reviews, copy polishing, and trend hijacking when needed.
• Creator & Cultural Strategy: Identify cultural opportunities, direct creator partnerships, and build authentic community relationships that elevate brand perception.
• Team & Infrastructure Building: Establish the workflows, content ops, and foundational headcount needed to scale Resilia’s branded social footprint as the company grows.

Requirements

• Modern Brand Intuition: Deep understanding of how top-tier DTC/consumer brands behave on social—knowing how to build community and engagement far beyond simply managing a static content calendar.
• Dual Execution Capabilities: Proven ability to operate as both a high-level strategist and an agile content creator who can jump into execution without hand-holding.
• Performance Alignment: Experience collaborating with paid media, creative, and lifecycle marketing teams to align social strategy with broader acquisition and retention goals.
• Creator Management: Strong track record of sourcing, briefing, and directing content creators and influencers to generate platform-native assets.
• Communication & Leadership: Exceptional written and verbal communication skills with the vision to lead and mentor future social media talent.