Responsibilities

• Lead assigned Brand Strategy workstreams from initial problem definition through final strategic recommendation.
• Develop brand architecture, positioning, value propositions, messaging, audience strategies, narratives, and go-to-market frameworks that make Fulwell's brands, tentpole shows, and IP more commercially attractive to new and existing partners.
• Translate audience, cultural, market, competitive, category, and business intelligence into clear, actionable strategic choices.
• Identify and frame the underlying business, brand, audience, or cultural problem before developing solutions.
• Build compelling briefs, narratives, frameworks, and strategic platforms that guide creative, commercial, and cross-functional work.
• Lead qualitative and quantitative research appropriate to each engagement's scope and synthesize complex information into original recommendations.
• Partner across Brand Partnerships, New Business, Creative, Client Experience, Sales, and teams across the company to define problems, shape strategic direction, and maintain continuity through execution.
• Sit within Brand Partnerships and act as a strategic driver of revenue, helping scale Fulwell's brands across partnership opportunities tied to our IP and tentpole shows.
• Shape strategic direction across white-label client engagements, Fulwell brands, channels, and IP.
• Establish a clear objective, audience, positioning, and strategic foundation for assigned workstreams.

Requirements

• Eight or more years of experience in brand strategy, communications strategy, cultural strategy, audience strategy, consulting, marketing, or a related discipline.
• Demonstrated experience leading significant strategic assignments, client relationships, pitches, or pieces of business.
• Strong command of positioning, audience strategy, cultural insight, research, narrative development, and creative briefing.
• Exceptional strategic thinking, analytical, written, and presentation skills.
• Proven ability to translate complex or ambiguous information into clear recommendations and strategic direction.
• Deep understanding of entertainment, sports, music, media, brands, and culture.
• Experience leading client presentations and senior stakeholder conversations.
• Ability to manage multiple priority workstreams while maintaining strategic quality and clarity.
• Experience directing freelance, research, specialist, or junior Brand Strategy contributors.
• Bachelor's degree or equivalent professional experience.

Preferred

• Eight or more years of experience in brand strategy, communications strategy, cultural strategy, audience strategy, consulting, marketing, or a related discipline.

Benefits

• COMPANY BENEFITS
• Fulwell is proud to offer fully-subsidized individual healthcare options (medical, vision and dental) as well as subsidized dependent care. We provide a competitive 401k employer match, enhanced personal health days, and a strong paid vacation policy. Additional details on these and other company policies may be found in the Fulwell US Handbook.
• EQUAL OPPORTUNITY EMPLOYER
• Fulwell is committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.