Director of Brand Marketing at KREWE | New York, USA

Director of Brand Marketing

New York, USA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 5 months ago

Job Summary

Lead brand marketing efforts to translate strategy into cross-channel campaigns and scalable planning for a growing fashion eyewear brand.

Own development of integrated campaigns and product launches aligned with business goals.
Must-have: 7–10+ years in brand marketing with cross-channel campaign leadership.
Standout: Strong operating mindset and ability to build scalable workflows.

Job Description

Responsibilities

Translate brand strategy into actionable, cross-channel marketing plans
Own the development of campaign and product launch plans across all brand initiatives
Build and maintain the brand and marketing calendars
Align campaigns with product priorities, channel strategies, and business goals
Drive clear timelines and execution frameworks across teams
Partner with eCommerce and channel leads to ensure cohesive, well-timed rollouts
Elevate the quality and strategic depth of marketing plans
Drive cross-functional alignment, serving as the central marketing partner to channel leads across the business
Develop and refine scalable marketing workflows and planning processes, creating structure that enables the team to operate efficiently as the business scales
Manage and develop the Brand Marketing team members

Requirements

7–10+ years of experience in brand marketing, preferably in fashion, lifestyle, or consumer brands
Proven experience leading integrated marketing campaigns across multiple channels
Strong operational mindset with the ability to build structure and drive execution
Experience working cross-functionally with creative, digital, PR, and retail teams
Excellent organizational, communication, and leadership skills
Ability to balance strategic thinking with hands-on execution
A collaborative mindset and passion for building a world-class brand

Benefits

Competitive wage
Group health plans: health, vision and dental insurance
Welfare benefits: life, ad&d, supplemental voluntary coverage
FSA Plan & HSA Program
401(K) Investment Options
Adoption Assistance, EAP, Commuter Benefits
Paid Parental Leave
Quarterly Cultural Spend
Ongoing Training and Development, an Educational Allowance
10 paid holidays and Paid Time Off accrual
KREWE employee quarterly frame allowance (of course!)

KREWE

2.6 Glassdoor

KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick & mortar locations, 9 “Tiny House” concept stores, and a robust ecommerce business the brand is also available at many notable retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.

Founded in 2013

New Orleans, Louisiana, USA

314 employees (39 in marketing)

www.KREWE.com

34% recommend to a friend

32% CEO approval