Responsibilities

• Develop insights-driven marketing briefs that translate brand and business objectives into clear strategies for campaign development and channel activation
• Build integrated campaigns in close partnership with the growth team, aligning on channel mix, audience targeting, timing and investment to ensure brand and performance efforts work together
• Bring a content-forward sensibility to campaign development, with a strong instinct for what resonates culturally and how to show up authentically across formats and platforms
• Identify and activate on real-time cultural moments, trends and conversations that create opportunities for the brand to show up in relevant, unexpected ways
• Partner with the social team to surface audience insights, test messaging and creative hypotheses, and ensure social is integrated into broader campaign planning
• Support the retail marketing strategy for key partners including Amazon, Babylist and Target, translating brand messaging into programs that drive sell-in, sell-through and a consistent brand presence
• Identify and evaluate brand partnership opportunities that extend Nanit's reach and cultural relevance, and manage those relationships from concept through execution
• Maintain a strong pulse on competitive and cultural trends to inform campaign development and brand storytelling

Requirements

• 8 - 10 years of experience in a highly integrated marketing or brand strategy role, experience at a fast-paced growth stage company is preferred
• Keen awareness of cultural trends, consumer behaviors, and emerging platforms, with the ability to identify opportunities for brand relevance and impact.
• A track record of building campaigns that overdeliver relative to budget or resources
• Experience activating on real-time opportunities quickly and confidently
• Strong channel fluency, especially in paid social and digital, with the ability to partner with growth on channel planning
• Fluency in production and experience working with internal and external teams to get content made
• Comfort operating in a fast-moving environment where not everything is defined upfront
• Strong communication and collaboration skills across creative, growth, and external agency and brand partners
• Experienced people manager with a track record of developing and mentoring high-performing teams.

Preferred

• experience at a fast-paced growth stage company is preferred

Benefits

• equity and benefits.
• The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance.
• Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.