Responsibilities

• Revenue and growth strategy
• Customer acquisition
• Membership growth and conversion
• Retention, frequency, and reactivation
• CRM, email, and SMS strategy
• Paid acquisition, including Meta and Google
• Organic and community-led growth
• Campaign strategy and marketing calendar
• Partnerships and collaborations
• Website and customer journey conversion

Requirements

• A Senior Growth Manager ready to step into broader ownership
• A Growth Lead at a consumer startup
• A Director of Growth or Growth & Marketing at a smaller company
• A strong second-in-command to a VP or Head of Growth who is ready to own the function
• Experience in wellness is not required
• Relevant backgrounds may include hospitality, fitness, membership businesses, beauty, consumer health, experiential retail, restaurants, lifestyle brands, boutique hotels, clubs, premium consumer services, or other consumer businesses where physical experience and customer behavior matter
• Should be comfortable with customer and revenue data, analyzing conversion and retention, reviewing paid media performance, improving customer journeys, building growth dashboards, developing campaigns, testing ideas, and identifying opportunities inside the physical business
• Understand metrics including revenue, CAC, LTV, conversion, retention, churn, attribution, and ROI and be able to turn those numbers into action
• Balance brand instinct with performance data; creative thinking with commercial accountability; long-term brand building with immediate growth opportunities

Preferred

• Entrepreneurial and highly accountable
• Analytical and commercially minded
• Creative and culturally curious
• Independent and resourceful
• Comfortable working hands-on
• Organized and decisive
• Collaborative and low ego
• Comfortable working closely with founders and Operations
• Willing to test, learn, and change direction when something doesn’t work

Benefits

• On-site gym