Responsibilities

• Own the overall Origins global brand vision and positioning
• Translate the brand’s philosophy into a scalable brand strategy, creating layers of storytelling and impactful ways to connect with consumers
• Responsible for defining brand & communications direction, product positioning, PR strategies, seeding efforts, and other go-to-market tactics that will build engagement, talkability and purchase intent
• Lead seasonal narratives and campaign concepts
• Develop and own all brand foundational elements (target consumer, positioning, tone messaging, and beyond)
• Lead storytelling strategy across earned, owned, and paid channels working in close partnership with digital, social, comms, and commercial teams
• Lead Social Media team in developing content strategy, and engagement tactics
• Work closely with Art Director and Creative team to define the brand & creative approach for each brand
• Work with the Commercial team and support the creation of sell-in material, pitch decks, and beyond. Partner closely in planning and distribution discussions
• Act as key point of contact and ensure the business and key stakeholders are updated on projects, soliciting feedback and engagement when needed