Responsibilities

• Develop and implement an annual marketing plan based on the resort strategy supported by a detailed budget; deliver seasonal and annual performance recaps, evaluate goal attainment, and recommend actions to enhance results.
• Monitor weekly business performance and guest satisfaction feedback, and use these insights to shape initiatives that support annual OKRs in both the short and long term.
• Adapt to changing business conditions and apply new tactics as needed to solve complex problems.
• Collaborate with cross-functional teams to create guest offerings aligned with the consumer journey and guest needs.
• Lead the creative vision for seasonal marketing campaigns, ensuring concepts reflect Crystal Mountain's brand voice, sense of place, and adventurous spirit.
• Lead development and implementation of promotion and paid advertising plans.
• Translate business goals into bold creative briefs that inspire compelling campaigns across digital, social, video, experiential, and on-mountain channels; perform post campaign analysis and optimize.
• Champion innovative formats including video storytelling, experiential marketing, interactive digital experiences, and user-generated content.
• Serve as the creative conduit across F&B outlets, retail, ski & ride school, and other teams; transforming their business needs into compelling content, digital and physical experiences.
• Maintain, follow, and enforce brand guidelines and standards for digital and on mountain guest experience.