Responsibilities

• GENERAL: Develop and implement an annual marketing plan based on the resort strategy supported by a detailed budget; deliver seasonal and annual performance recaps, evaluate goal attainment, and recommend actions to enhance results.
• Monitor weekly business performance and guest satisfaction feedback, and use these insights to shape initiatives that support annual OKRs in both the short and long term.
• Adapt to changing business conditions and apply new tactics as needed to solve complex problems.
• Collaborate with cross-functional teams to create guest offerings aligned with the consumer journey and guest needs.
• Lead the creative vision for seasonal marketing campaigns, ensuring concepts reflect Crystal Mountain's brand voice, sense of place, and adventurous spirit.
• Lead development and implementation of promotion and paid advertising plans.
• Translate business goals into bold creative briefs that inspire compelling campaigns across digital, social, video, experiential, and on-mountain channels; perform post campaign analysis and optimize.
• Champion innovative formats including video storytelling, experiential marketing, interactive digital experiences, and user-generated content.
• Serve as the creative conduit across F&B outlets, retail, ski & ride school, and other teams; transforming their business needs into compelling content, digital and physical experiences.
• Maintain, follow, and enforce brand guidelines and standards for digital and on mountain guest experience.

Requirements

• Bachelor's degree in marketing, branding, graphic design, communications, or other related field.
• 5+ years' experience in management.
• 10+ years' experience in advertising and/or marketing experience in a corporate brand or ad agency role.
• Demonstrated knowledge of marketing practices and principles, including paid media and CRM.
• Advanced proficiency in Microsoft Word, Excel, and PowerPoint and ability to quickly master programs such as Asana, PowerBI and Medallia.
• Experience in strategic communication and social media planning.
• Experience in principles, concepts, and practices of project management.
• Experience leading projects with cross-functional teams from different departments.
• Ability to work in a dynamic environment with modest supervision.
• Ability to work under deadline pressure, handle many projects at once and problem solve.

Preferred

• Experience in ski, travel & tourism, or hospitality, with a proven marketing capability for these industries is a plus.

Benefits

• Employee Perks
• - Free Alterra season pass (unlimited, direct to lift at all Alterra resorts)
• - + Free Alterra season pass for spouse and dependents 25 & under
• - 50% off window ticket price at IKON partner resorts
• - Free access to Alterra Mountain destinations during time off
• - Free ski-referral letters for employees to use at other mountain resorts during time off
• - Free friends & family day-ski vouchers (Periodic allotment)
• - Discounts on Ski & Snowboard Lessons
• - Discounts on Ski & Snowboard Rentals
• - Discounts on Gear Tune-Ups
• - Discounts on Food & Beverage
• - Discounts at Crystal Mountain Retail shops
• - Free Crystal branded swag
• - Pro deals on gear with 100s of brands
• - Discount Marketplace
• - Deals on accessories, auto, electronics, entertainment, fitness, food, home, pet supplies, travel, and more
• - Employee-only Night Skiing events
• - Employee Housing Available for eligible positions
• - Accrued paid time off for eligible positions
• - Group health insurance for eligible positions - 401K benefit and generous match with immediate vesting for all staff members over 18
• - Opportunities for growth, advancement, and year-round employment