Director, BigFuture Communications

New York City, NY (Remote)

$80K/yr – $130K/yrDirector/Executive5+ years expFull time

Posted 1 month ago

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Job Summary

Own the BigFuture and HMA narrative with audience-led messaging that translates complex education programs into clear, right-sized stories for students and families.

  • Messaging Leadership: Build and sustain a unified communications framework that guides external storytelling and internal alignment across Engagement, Reach, Product, and Media Relations.
  • Audience-Centric Strategy: Turn insights on students, families, and higher education partners into positioning, channels, and executive communications that drive visibility and trust.
  • Cross-Functional Execution: Lead from strategy through measurement, activating across channels and coordinating with marketing, Reach, and product teams to land priority initiatives.

Job Description

Responsibilities

  • Lead and own messaging and communications strategy for BigFuture and HMA, defining clear, compelling narratives that translate complex products, services, and research into useful and accessible stories for students, families, and higher education partners
  • Serve as an expert on key audiences—including students, families, and higher education partners—using insight to shape messaging, positioning, and communications strategy
  • Drive integrated communications initiatives from strategy through execution, including goal setting, message development, sequencing, and measurement—partnering with Reach, Marketing, and other teams to activate across channels
  • Develop and operationalize messaging frameworks, tools, and standards that ensure consistency, clarity, and adoption across external communications
  • Lead cross-functional alignment across Engagement and Reach, Product, and Media Relations to ensure coordinated, effective communications
  • Own and oversee the development of high-quality communications materials—including talking points, FAQs, presentations, and digital content—that support priority initiatives and high-visibility moments
  • Lead executive communications strategy for BigFuture and higher education, shaping leader visibility and preparing for high-impact engagements in partnership with Executive Communications and Media Relations, with messaging that is clear, consistent, and aligned to strategic priorities
  • Proactively identify and advance opportunities to elevate the BigFuture story, including validating voices and real-world impact
  • Serve as a strategic communications partner to BigFuture and HMA leadership, helping shape priorities, clarify messaging, and drive effective communications planning

Requirements

  • Bachelor’s degree in communications, journalism, English, or a related field
  • 5+ years of professional experience in communications, content strategy, marketing, or a related field, with a track record of increasing responsibility
  • Experience in education, consumer-facing products, or mission-driven organizations preferred
  • Experience using data, feedback and experimentation to drive communications effectiveness

Preferred

  • Experience in education, consumer-facing products, or mission-driven organizations preferred.
  • Familiarity with the education landscape and issues affecting students, families, and higher education institutions.

Benefits

  • At College Board, we offer more than just a paycheck—we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive.
  • We’re a self-sustaining nonprofit that believes in fair and competitive compensation, grounded in your qualifications, experience, impact, and the market.