Responsibilities

• The Director of Communications will develop and execute comprehensive B2C communications strategies for Samsung’s services business and executive leadership. This individual will report into the Head of Communications & Events to support all key strategic partnerships and proprietary services across TV and mobile, including but not limited to: Samsung Gaming Hub, Samsung News, Galaxy Store and Art Store on The Frame. This role will work closely with cross-functional teams across global offices to support business objectives.
• Direct all strategic B2C initiatives to increase brand awareness and credibility of our Samsung Services for consumers, advertisers and partners.
• Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
• Monitor daily press coverage for Samsung Services and stay apprised of relevant industry news and innovations.
• Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
• Draft executive keynotes, press announcements, executive quotes, blogposts and more.
• Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities.
• Gather internal and external stakeholder approvals across multiple internal teams and third party partners.
• Maintain and organize a database of all press assets and images for easy access across global Samsung teams.
• Oversee marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.
• Manage product sampling for press, including device procurement, tracking, delivery, white glove installation and tutorials.
• Align with marketing leads on product messaging and key talking points to include in press materials.
• Partner with the creative director to develop rich media kits (press images, videos, logos).
• Foster strong relationships with key reporters across business, consumer and tech press, with the ability to create bespoke media lists for each service.
• Maintain an ongoing editorial calendar across multiple teams within the organization.
• Increase visibility for senior leadership by identifying, securing and executing speaking opportunities, background briefings, and 1:1 interviews.
• Provide coaching and guidance to the leadership team to enhance communication and presentation effectiveness.
• Develop crisis communications and risk mitigation plans in collaboration with Corporate Communications.
• Partner with HR to develop internal communications strategies to inform the broader team of key upcoming initiatives.

Requirements

• 12+ years of experience in PR/communications with a deep knowledge of consumer, tech and business media. Agency experience is preferred, but not required.
• Proven track record for developing and executing comprehensive PR strategies.
• Extensive understanding of the OTT landscape and competitive TV/mobile ecosystems.
• Superior written and verbal communication skills.
• Executive presence, with the ability to influence and provide counsel to leadership.
• Experience creating and presenting strategy plans and recap decks to track performance towards goals. Must have proficiency in deck creation and design.
• Experience with risk mitigation and corporate reputation management.
• Foundational knowledge in other communications channels, including social media and email.
• Strong PR acumen and the ability to instinctually make strategic decisions.
• Ability to juggle multiple priority projects at once without sacrificing quality or attention to detail.
• Exceptional writing and editing skills with the ability to draft compelling and polished materials. Must have eagle eyes for grammar, syntax, punctuation and spelling when proofing written documents.
• Constant dissatisfaction with the status quo and an infectious desire to push boundaries to drive growth.
• Comfort with ambiguity and continuous change in a fast-paced environment.
• Cross-organizational collaboration with ability to influence others.
• A bias for action and the ability to successfully serve multiple constituents and effectively manage one's own time and the time of others.

Preferred

• Agency experience is preferred, but not required.