Responsibilities

• Design and launch CeriFi's first account-based marketing (ABM) program targeting enterprise accounts across our financial services, tax and accounting, and legal segments.
• Build the infrastructure and reporting to define, track, and quantify marketing-qualified leads (MQLs) delivered to Sales — creating a shared, trusted view of pipeline contribution.
• Partner closely with Sales leadership to identify target accounts, align on lead handoff criteria, and build a repeatable enterprise marketing-to-sales motion.
• Develop sales enablement tools, content, and campaigns purpose-built for enterprise buying cycles and multi-stakeholder deals.
• Create cross-sell and upsell campaigns that help existing enterprise clients discover and adopt additional CeriFi brands and products (the “One CeriFi” value proposition).
• Build net-new demand generation programs to bring new enterprise logos into the funnel.
• Establish the systems, processes, and reporting cadence (via Salesforce) needed to measure program performance and pipeline impact.
• Serve as the marketing owner and thought partner for enterprise growth strategy, working cross-functionally with Sales, Product, and Customer Success.

Requirements

• 10–15 years of B2B marketing experience, with a track record of building and scaling enterprise or ABM marketing programs.
• Experience partnering directly with enterprise sales teams; prior enterprise sales experience is a plus.
• Comfort building a function from the ground up — you can operate strategically and get into the details of campaign execution.
• Hands-on experience with Salesforce and marketing/sales reporting infrastructure; able to define and defend MQL and pipeline metrics.
• Strong sales enablement instincts — you know what content and tools actually help reps move enterprise deals forward.
• Experience in financial services, tax and accounting, legal, or another regulated/compliance-driven industry is a plus.
• Experience in a multi-brand or post-acquisition/integration environment is a plus.
• Excellent cross-functional collaboration and communication skills; comfortable operating with significant autonomy in a net-new role.