Director of B2B - Communications

Los Angeles, CA (Hybrid)

$200K/yr – $230K/yrDirector/Executive12+ years expFull time

Posted 2 months ago

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Job Summary

Own communications strategy for Samsung Ads by shaping executive messaging, PR programs, and cross-functional planning to build awareness and protect brand reputation in the ad-tech space.

  • Direct PR strategy, executive storytelling, and media engagement to elevate Samsung Ads in the ad-tech ecosystem.
  • Collaborate with product marketing and creative teams to align messaging and assets for press materials and speaking opportunities.
  • Coordinate planning, metrics tracking, and risk management with internal teams and external partners to drive consistent, credible visibility.

Job Description

Own communications strategy for Samsung Ads by shaping executive messaging, PR programs, and cross-functional planning to build awareness and protect brand reputation in the ad-tech space.

  • Direct strategic B2B initiatives to promote Samsung Ads leadership position and innovative portfolio of Ads solutions to clients, agencies and industry members.
  • Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
  • Monitor daily press coverage for Samsung Ads and stay apprised of relevant industry news and innovations in the CTV sector.
Samsung Electronics America logo

Samsung Electronics America

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

Founded in 2012
Englewood Cliffs, New Jersey, USA
10K employees (787 in marketing)

Traffic Signals

Monthly Visitors
833M
Monthly Google Ads Budget
$2.6M
Traffic Source Mix
Search
58.4%
Direct
32.9%
Referral
5.3%
Social
1%
Paid
2.3%

Headcount Trend

Current headcount: ~10.1K

Marketing Team

Marketing Team Size
648 (6% of company)
Marketing Roles Posted (Last 30 Days)
2

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