University of Iowa logo
University of Iowa

Director of Athletics Social Media and Digital Strategy

Iowa City, IA (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 6 months ago

Job Summary

Drive the university’s athletic brand by leading social media and digital strategy across platforms to engage audiences and generate revenue.

  • Own and execute social media and digital content strategy to strengthen brand and engagement.
  • Must-have: 2+ years in sports marketing/communications with hands-on social tools and analytics.
  • Directly oversee staff and interns and shape cross-platform digital initiatives.

Job Description

Responsibilities

  • The Director of Athletics Social Media & Digital Strategy is responsible for creating strong social media and digital content that strengthens and protects the brand.
  • Develop creative and innovative ideas that enhance our digital platforms, engage our digital audiences, and foster revenue generating systems.
  • Exercise strong knowledge and proficient use of social media channels including Facebook, Twitter, Instagram, and YouTube.
  • Accurately research, organize and interpret information and analytics.
  • Assist in the coordination and preparation of external relation plans and lead implementation of new digital engagement advancement strategies.
  • This position may also oversee communication strategies for select sport programs.
  • Exhibit sound judgement as it relates to all forms of communication.
  • This position includes direct oversight of full-time employees, full-time interns, and student interns.

Requirements

  • Bachelor’s degree in a related field (e.g. marketing, business, communications, public relations, journalism), or an equivalent combination of education and experience;
  • At least two years of full-time sports marketing or communications experience;
  • Working knowledge of and the ability to: Develop and perform specific tasks related to managing a variety of social media accounts
  • Demonstrate excellent oral and written communication skills, through exemplary customer service to all constituents
  • Create, manage, and schedule effective social media content
  • Experience in supervision and management of full-time and part-time staff to achieve goals and objectives
  • Experience with and knowledge of social media scheduling tools and analytic/reporting functions (please specify which softwares experienced in)
  • Proficiency in using basic office support and content creation software (such as Adobe Photoshop and Microsoft Office Suite);
  • Professional experience working effectively with individuals from a variety of backgrounds and perspectives, demonstrating strong interpersonal skills and ability to build trusting relationships;
  • Working knowledge of and ability to operate effectively within a highly regulated team environment.

Preferred

  • Master’s degree in related field;
  • Experience with and knowledge of successful strategies for digital communications and social media content creation and implementation at the NCAA Division I level
  • Working knowledge of and ability to: Successfully update website content (please specify website providers used)
  • Foster an environment of cross-unit collaboration through staff and stakeholder education as it relates to upholding digital brand standards
  • A valid U.S. driving license and the ability to meet and maintain University of Iowa Driving Policy standards.

Benefits

  • Excellent fringe benefit package including paid vacation and sick leave; health, dental, life, and disability insurance options; and generous employer contributions into retirement plans.
  • The University of Iowa is a Big Ten, nationally ranked research university with 30,000 students located in Iowa City.
  • A vibrant community boasting excellent public schools, safe, comfortable neighborhoods, affordable housing, a highly educated population, and numerous cultural, recreational, and sporting opportunities and events contribute to the Iowa City area frequently appearing high on the best-places-to-live listings.
  • Go to “Working at Iowa” to learn more.
University of Iowa logo

University of Iowa

On our beautiful campus spanning the Iowa River, our faculty and staff enjoy access to an array of cultural, educational, and recreational activities. With more than 30,000 students, more than 14,000 employees, and a budget of $3 billion, the University of Iowa is one of the nation's top public research universities.

Founded in 2012
Iowa City, Iowa, USA
14K employees (751 in marketing)
jobs.uiowa.edu

Marketing Team

Marketing Team Size
532 (4% of company)
Median Career Experience
13 years
Median Tenure
10.6 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Laura Lohmeier
Laura Lohmeier
Marketing and Communications Manager
At the company for 10 years 7 months

Funding

Total Funding
$55.7M
Last Raise
$6M
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $6M
  • Jul 2024
    Grant • $16.4M
  • Sep 2022
    Grant • $300K

Traffic Signals

Monthly Visitors
3.7M
Monthly Google Ads Budget
$148.4K
Traffic Source Mix
Search
44.9%
Direct
47.2%
Referral
6.7%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~14.3K

Recent News

University of Iowa Homecoming Parade to bring crowds to downtown Iowa City
Sep 26, 2025 • KCRG
University of Iowa logo

Director of Athletics Social Media and Digital Strategy

University of Iowa · Iowa City, IA · On-site