Responsibilities

• Sales partnership and deal support: Serve as the primary, external-facing expert for analytics, measurement, and outcomes across Cast Iron’s clients and agency partners.
• Partner with Sales to define measurement approaches and success KPIs in RFPs, proposals, and joint business plans.
• Join Sales in key client and agency meetings to translate campaign performance into clear business outcomes and recommendations.
• Measurement strategy, partners, and infrastructure: Define Cast Iron’s overarching analytics and measurement strategy, with a focus on outcomes-based storytelling for CTV and live sports.
• Identify, evaluate, and help manage relationships with third-party measurement, research, and outcomes partners (e.g., attribution, brand lift, sales lift, attention, footfall).
• Partner with Product, Rev Ops, and Data/Tech to shape both the overarching Cast Iron data strategy and the analytics and reporting infrastructure that underpins client-facing measurement.
• Insights, reporting: Oversee the development of dashboards, reports, and post-campaign analyses that connect media delivery, audience, and on-site behavior to client outcomes.
• Establish and continuously refine measurement frameworks, KPIs, and benchmarks for Cast Iron campaigns (e.g., awareness, consideration, engagement, conversions).
• Spearhead proactive industry and category research reports.
• Organize, conduct and publish case studies for client presentations and/or trade publications.

Requirements

• 8+ years of experience in media/marketing analytics, measurement, or marketing science, ideally within digital video/CTV, programmatic, or media owners.
• Strong track record building and presenting client‑facing analytics stories that connect media to business outcomes.
• Deep understanding of media measurement methodologies (e.g., brand lift, conversion/sales lift, MMM, incrementality testing, multi‑touch attribution) and their application to marketer goals.
• Familiarity with CTV and digital video measurement, identity, and the evolving privacy landscape.
• Experience working with or managing third‑party measurement and research partners (e.g., attribution, brand studies, audience and behavioral data providers).
• Proficiency with analytics, BI, and visualization tools (e.g., Excel, Looker, Tableau, or similar) and comfort working with large datasets.
• Excellent communication and presentation skills, with comfort presenting to senior‑level clients and internal executives.
• Bachelor’s degree in Statistics, Economics, Marketing, Data Science, or related field; advanced degree a plus.
• Experience leveraging pre-sales research including video currency and audience measurement and syndicated research tools to analyze demographics, markets, categories, and sports leagues to articulate value positioning in RFPs, pitch decks, and go-to-market materials.

Benefits

• Collaborative and dynamic work culture.
• Competitive salary and benefits package.
• Career development opportunities in the evolving media industry.