Responsibilities

• - Execute, manage, and deliver best-in-class measurement to inform media buying
• - Develop, manage, and mentor a team and lead strategic efforts and departmental vision
• - Develop approaches to address complex research and measurement challenges
• - Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans
• - Execute measurement focused on ad/media effectiveness to drive campaign performance
• - Lead and support analytics activities such as modeling and statistical analysis
• - Proactively educate internal and external clients on research, tools and approaches
• - Communicate opportunities, learnings and recommendations with authority and credibility
• - Craft POV’s for internal and external knowledge sharing
• - Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge

Requirements

• - 7+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• - 4+ years of people management experience with progressing responsibilities
• - A strong history of managing individuals, leading of teams, and client management
• - Excellent project management, organizational, and communication skills
• - Strong grounding in traditional and digital media advertising effectiveness
• - Familiarity with syndicated and customer data environments
• - Advanced knowledge of the measurement vendor marketplace and able to evaluate new capabilities
• - Experience with statistical software packages (SAS,R, Python) a plus
• - Proficiency in Microsoft Office Suite with advanced understanding of Excel
• - Experience with visualization tools such as Tableau, GoodData, Datorama

Benefits

• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• - Business Resource Groups that support multiple affinities and alliances