Responsibilities

• Lead and guide junior team members in extracting data from diverse marketing platforms, ensuring data hygiene and quality control.
• Provide thought leadership in innovative marketing analytics methodologies, techniques and technologies.
• Oversee data analysis, key findings and observations, ensuring clear articulation.
• Develop analytical plans, selecting methodologies, techniques, KPIs and metrics.
• Manage external vendors, including online services, research firms and marketing agencies.
• Lead cross-functional teams, fostering collaboration and actionable insights.
• Support new business opportunities through slide creation, editing and strategic guidance.

Requirements

• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science or related fields (preferred).
• 8-10 years of experience in Marketing Analytics or related fields (Advertising, Retail Marketing, Product Marketing, etc.).
• Expertise in digital analytics tools (Google Analytics, Tag Manager, Adobe) and data infrastructure (SQL, MYSQL, NO-SQL, Cloud Storage).
• Strong analytical and problem-solving skills to tackle complex business challenges.
• Effective stakeholder management and relationship-building skills.
• Leadership abilities to train and guide junior team members.
• Proficiency in summarizing disparate datasets using various platforms (Excel, Tableau, PPT, SQL).
• Adaptability in fast-paced environments, with ability to pivot to changing business needs.