
Associate Director of Direct Marketing and Analytics (0462U), University Development and Alumni Relations #89207
University of California, Berkeley
Berkeley, CA (Hybrid)
Garden City, NY
Posted 11 days ago
University Advancement and External Relations
JOB SUMMARY:
The Director of Alumni Relations leads the strategic design and delivery of dynamic alumni initiatives, fostering lifelong relationships that advance Adelphi University’s mission and inspire philanthropic support. Reporting to the Assistant Vice President of Advancement, the Director oversees a team of two staff members responsible for regional, industry, and specialized programming.
This role serves as a vital bridge between alumni engagement and institutional development. The Director establishes a clear progression from alumni involvement to active giving by managing a personal portfolio of leadership annual giving prospects, discovering new donor pipelines, and supporting key volunteer bodies such as the Alumni Advisory Council.
REPORTS TO: Assistant Vice President of Advancement
RESPONSIBILITIES & DUTIES:
Program Strategy & Pipeline Building: Design and manage targeted alumni programming (Reunions, Spirit Weekend, Adelphi on the Road, an annual alumni awards program, industry networks, and affinity groups) that builds meaningful engagement and translates participation into measurable donor pipelines.
Front-Line Fundraising & Discovery: Personally cultivate and solicit gifts from an assigned portfolio of alumni and leadership annual giving prospects. Conduct discovery visits to qualify new prospects and seamlessly transition major gift prospects to the appropriate development officers.
Volunteer Leadership Management: Direct the strategy and engagement of the Alumni Advisory Council and other leadership bodies. Empower members to act as university ambassadors, regional hosts, and active philanthropic supporters.
Career Networking & Mentorship: Collaborate with the career center and academic units to create alumni-to-alumni networking and alumni-to-student mentorship programs, addressing a primary driver of alumni engagement.
Student to Alumni Transition: Partner with Student Affairs and Annual Giving to develop campus programming that builds university pride among current students, drives senior class giving, and successfully transitions graduating seniors into active young alumni.
Alumni Communications & Digital Strategy: Partner with University Communications to guide the editorial direction of alumni newsletters, social media channels, and digital platforms, ensuring messaging drives both engagement and philanthropic priorities.
Team Leadership & Budget Administration: Supervise and mentor two staff members. Foster a culture of data-informed event planning and continuous evaluation of program return on investment (ROI). Develop and manage the department’s annual operating budget, ensuring fiscal accountability.
Cross-Unit Collaboration & Data Collection: Work collaboratively across campus to support tailored alumni volunteer boards. Coordinate closely with Advancement Services to ensure accurate and consistent data collection (capturing updated contact, biographical, and career information), track engagement metrics, and coordinate solicitation strategies.
Professional Responsibilities: Stay current on higher education engagement trends, digital programming platforms, and alumni giving strategies. Perform other related duties as assigned.
REQUIREMENTS (Knowledge, Skills, and Abilities):
EDUCATION AND EXPERIENCE REQUIREMENTS:
POSITION(S) SUPERVISED:
Senior Associate Director.
ABOUT ADELPHI:
About Adelphi: A modern metropolitan university with a personalized approach to higher learningAdelphi University, New York, is a highly awarded, nationally ranked, powerfully connected doctoral research university dedicated to transforming students' lives through small classes with world-class faculty, hands-on learning and in! novative ways to support academic and career success. U.S. News & World Report named Adelphi a 2025 Best College, Best Value College, and Top Performer in Social Mobility. In addition, U.S. News & World Report, Forbes and the Wall Street Journal/ America's Top Colleges all ranked Adelphi the top private university on Long Island.Adelphi serves more than 7,600 students at its beautiful main campus in Garden City, New York-just 23 miles from New York City's cultural and internship opportunities-and at dynamic learning hubs in Manhattan, the Hudson Valley and Suffolk County, as well as online.More than 121,000 Adelphi graduates have gained the skills to thrive professionally as active, engaged citizens, making their mark on the University, their communities and the world.
Posted range
$105K/yr – $118K/yr
Taken straight from the job posting.
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