Responsibilities

• Collaborate with internal stakeholders and agency partners to establish campaign objectives, audience strategies, messaging priorities, KPIs, and success metrics.
• Review and guide agency media strategies, channel recommendations, audience targeting, and investment allocations to maximize campaign performance and ROI.
• Monitor media pacing, spending, delivery, and performance, recommending optimizations based on audience insights, campaign results, and emerging trends.
• Analyze campaign outcomes and translate insights into actionable recommendations that improve future planning, performance, and business impact.
• Serve as the primary day-to-day relationship manager for marketing, advertising, and media agency partners.
• Manage agency scopes of work, contracts, service-level expectations, and overall accountability for strategy, deliverables, timelines, budgets, and campaign performance.
• Facilitate regular planning sessions, status meetings, business reviews, and consultative discussions with agency and internal stakeholders.
• Develop and maintain reporting frameworks, dashboards, scorecards, and performance measurement tools to evaluate campaign effectiveness, agency performance, and business impact.
• Prepare and present executive-ready reports, campaign updates, performance metrics, budget status, risks, and strategic recommendations to leadership.
• Communicate complex performance and financial data in a clear, concise, and actionable manner to support decision-making.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
• 5-8+ years of experience in agency management, account management, marketing operations, media planning, campaign management, or integrated marketing.
• Experience managing agency relationships and overseeing large-scale, consumer-facing marketing campaigns.
• Strong understanding of advertising, media planning, campaign measurement, and marketing operations.
• Demonstrated success managing cross-functional projects with multiple stakeholders.
• Experience managing marketing budgets and agency investments.
• Exceptional project management, organizational, and communication skills.
• Proven ability to analyze campaign performance data and make strategic recommendations.
• Advanced proficiency in PowerPoint, Excel, and reporting tools.

Preferred

• Experience managing national consumer awareness, advocacy, education, or behavior-change campaigns.
• Experience overseeing multimillion-dollar media and marketing budgets.

Benefits

• NAR provides comprehensive benefits including health/dental/vision insurance.