Director of Affiliates - Performance Marketing
Bethesda, MD (Hybrid)
Posted 3 days ago
Job Summary
Own the affiliate and aggregator channel strategy and performance, building partner economics, governance, and optimization programs across cross-functional teams.
- Own day-to-day management of affiliates and aggregators
- Drive testing and measurement workflows to improve incrementality and efficiency
Job Description
Responsibilities
- Strategy & Partner Management
- - Lead GEICO's affiliate and aggregator marketing strategy across key partners to drive profitable customer acquisition and growth
- - Develop and optimize partner economics and commercial frameworks to improve conversion efficiency and cost per new business
- - Own day-to-day performance management of affiliate and aggregator partners, including forecasting, pacing, bidding, troubleshooting, and relationship management
- - Identify, evaluate, and onboard new affiliate, aggregator, and strategic partner opportunities that scale volume while maintaining quality standards
- Measurement & Optimization
- - Establish a testing and measurement agenda to assess incrementality, partner quality, traffic performance, and long-term value
- - Perform weekly, monthly, quarterly, and annual analyses of channel performance, historical trends, partner contribution, and competitive benchmarks
- - Drive continuous improvement in partner performance through optimization of placements, offers, landing experiences, and conversion pathways
- Cross-Functional Partnership & Governance
Requirements
- Experience: 12+ years in affiliate marketing, with direct ownership of enterprise-level budgets
- Network experience: Experience managing partnerships with affiliate networks such as MediaAlpha or QuinnStreet
- Industry context: Background in a conversion-driven service business — financial services, insurance, SaaS, or banking — where the company's success depends on acquiring and retaining customers
- Analytics tooling: Proficiency in Google Analytics
- Leadership: Demonstrated ability to manage team members and agencies, holding both to a high performance bar
- Communication: Strong written and verbal communication skills for cross-functional collaboration and executive reporting
- AI tooling: Comfort with AI tools such as Claude or Copilot to accelerate analysis and reporting
- Education: Bachelor's degree required
Preferred
- Experience managing large enterprise budgets beyond the affiliate channel
- Agency-side experience in performance or affiliate marketing
- Hands-on incrementality measurement experience
- Experience in broader performance marketing roles or traffic acquisition
- Direct relationships with publishers such as Insurify or NerdWallet
GEICO
GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD
Salaries
Posted range
$147K/yr – $230K/yr
Taken straight from the job posting.
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