Responsibilities

• Lead Advertising and Creative Services as a shared service supporting Grand Casino Mille Lacs and Hinckley.
• Serve as the primary advertising business partner to property leadership, translating business objectives, audiences, market conditions, and revenue priorities into clear recommendations and into annual and campaign-level advertising plans.
• Lead, coach, and develop Associates through role clarity, performance expectations, development plans, cross-training, and succession readiness, including mentoring, stretch assignments, and readiness plans that support Band Member advancement.
• Present strategies, concepts, budgets, risks, and results clearly to property leaders, senior leadership, and cross-functional partners.
• Set the creative vision and quality standards for advertising campaigns, brand communications, promotional materials, and Guest-facing content across print, digital, social, email, web, signage, video, broadcast, and on-property channels.
• Lead integrated campaigns from business brief through strategy, concept, production, media activation, launch, and performance review.
• Develop campaign briefs that define the business problem, audience, objective, message, offer, deliverables, timing, budget parameters, compliance considerations, and measures of success.
• Provide creative direction from concept through final production and oversee brand governance, ensuring work is strategically sound, Guest-centered, accessible, and consistent with Grand Casino brand standards, voice, visual identity, trademarks, and required disclosures.
• Guide integrated media and channel planning with internal specialists and Strategic Partners so the creative idea, audience strategy, media approach, and on-property execution work together.
• Own advertising intake, briefing, prioritization, capacity planning, scheduling, and status reporting, creating one clear front door for requests without becoming the approver of every project.

Requirements

• Education: Bachelor’s degree in Marketing, Advertising, Communications, Design, Business, or a related field preferred. An associate degree with relevant experience, or an equivalent combination of education and directly related experience, will be considered.
• Experience: Five (5) or more years of progressively responsible experience in advertising, creative services, integrated marketing, media, or brand management.
• Leadership: Two (2) or more years of experience leading people, or leading cross-functional projects with responsibility for directing the work of others.
• Campaign + Agency Experience: Demonstrated experience leading or substantially contributing to campaigns from brief through creative development, production, launch, and performance review, including managing or coordinating agencies, production partners, scopes of work, budgets, and timelines.
• Creative Portfolio: A portfolio or work samples demonstrating integrated advertising or creative work will be requested from all candidates as part of the selection process.
• Skills: Strong creative judgment, business and financial acumen, project and workflow management, presentation, facilitation, negotiation, coaching, conflict resolution, and executive communication skills. Balances bold ideas with sound judgment, financial discipline, and respect for deadlines.
• Technical Knowledge: Working knowledge of the digital, social, email and SMS, paid media, print, broadcast, and on-property channels listed above, with proficiency in project-management, creative-review, digital-asset-management, and marketing-performance tools.
• Preferred: Experience in casino gaming, hospitality, entertainment, resort, or another highly regulated, Guest-focused, multi-channel environment, including property promotions, entertainment, player loyalty, and Guest segmentation.
• Licensing: Must be able to secure and maintain a license from the Gaming Regulatory Authority (GRA) and follow all Detailed Gaming Regulations (DGRs).
• Preference: Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.

Preferred

• Preferred: Mille Lacs Band Member and American Indian preference will be exercised in the hiring process.

Benefits

• Growth + Support
• Competitive salary and comprehensive benefits (medical, dental, vision).
• 401(k) with employer match, tuition reimbursement, and paid parental leave.
• Generous PTO, holiday pay, and recognition for birthdays, anniversaries, and milestones.
• Opportunities for professional development and advancement within Grand Casino.
• A culture grounded in the Seven Values: Wisdom, Love, Respect, Truth, Humility, Bravery, and Honesty.
• A foundation of Servant Leadership that fosters empowerment, decision-making, and engagement across all levels of the organization.
• A workplace that celebrates individuality, community impact, and purpose-driven service.
• Every experience we create is Friendly, Effortless, Fun, and Memorable — for our Guests and for each other.