ICON International is the largest independent principal-based media buyer in the U.S., placing nearly $2 billion annually on behalf of its clients.Unlike traditional intermediaries, ICON invests more of its own capital than any other competitor. These direct investments unlock unmatched leverage and access in the media marketplace allowing for media-backed financial solutions that transform untapped or underutilized resources into marketing power and measurable growth.With the trust of industry leaders across sectors for more than 40 years, ICON is a preferred growth partner, problem-solver, and a catalyst for measurable, lasting business impact.