Responsibilities

• Develop and execute digital strategies aligned with brand objectives and business goals
• Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
• Design personalized content strategies to enhance engagement for HCPs and patients
• Embed digital best practices and innovation into brand planning, leveraging success across the organization
• Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)
• Identify opportunities for digital health innovation and emerging technologies
• Collaborate with media partners and internal teams to optimize activations and audience targeting
• Provide strategic guidance on digital operations, capability development, and process optimization
• Ensure regulatory alignment and compliance across all digital initiatives
• Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans

Requirements

• Bachelor's Degree and Twelve Years’ Experience
• OR
• Masters' Degree and Ten Years’ Experience
• OR
• PhD and Eight Years’ Experience
• 8+ years in digital strategy or omnichannel marketing, with agency experience a plus
• Expertise in digital planning, media activation, performance measurement & optimization
• Skilled in audience planning and activation using 1P and 3P datasets
• Proven ability to develop personalized content strategies across channels
• Experience in customer journey mapping and CRM/web journey design

Preferred

• Biotech/pharma experience preferred, across broad and rare therapeutic areas
• Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)
• Analytical mindset with data-driven decision-making experience
• MBA or advanced degree preferred

Benefits

• discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
• Benefits include company-sponsored medical, dental, vision, and life insurance plans*.